Brand Tone

Direct and product-focused, authoritative and experienced, confident, customer-supportive (aspired), slightly humble (self-proclaimed).

Brand Values

• •Quality and Durability
• •Affordability
• •Expertise and Specialization
• •Customer Satisfaction
• •Performance and Efficiency
• •Australian Owned and Operated

Best Practices

• •Use terms like "premium," "durable," "reliable" alongside "affordable," "budget-friendly," and "value."
• •Phrases like "decades of experience," "experts in," "specialists in" reinforce this.
• •Emphasize Australian Connection (where appropriate): Highlighting "Proudly Australian," "Melbourne-based," or "Australian owned and operated" can build trust and resonate with the local market.
• •Reiterate commitments to customer satisfaction, support, and reliable service.
• •Clearly state country of origin to remove ambiguity.

Social Perception

A knowledgeable supplier that provides value for money to its customers. Emerging recognition for enthusiasts, while some ambiguity regarding country of origin may exist.

Copy Examples

• •Quality you can trust, from a proudly Australian company.
• •Explore our range and power up your productivity today!
• •From tough Aussie hardwoods to everyday maintenance, our chainsaw parts are engineered for maximum performance and longevity. As leading importers, we cut out the middleman to bring you unbeatable deals.
• •Australian Owned, Globally Sourced, Locally Trusted.
• •Longer Chainsaws combines Australian expertise with the best globally sourced components to offer reliable, budget-friendly chainsaw parts. Secure shopping and fast delivery Australia-wide.