Brand Tone

Authentic and Rooted, Practical and Value-Oriented, Friendly and Customer-Focused, Traditional yet Modern

Brand Values

• •Heritage and Tradition
• •Quality and Durability
• •Value for Money
• •Customer Service
• •Adaptability and Resilience
• •Connection to the Countryside

Best Practices

• •Emphasize Heritage Authentically: Weave the brand's long history and family roots into storytelling, but ensure it feels genuine and relevant to today's customer.
• •Focus on Practical Benefits and Value: Clearly communicate how the products meet the functional needs of country life and why they represent a good investment. Highlight durability and quality in relation to price.
• •Use Warm, Approachable Language: Maintain a friendly, helpful, and down-to-earth tone, as if speaking to a neighbor or fellow country enthusiast. Avoid overly formal or corporate jargon.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," describe the materials, craftsmanship, or specific features that make the products durable and suitable for the outdoors.
• •Maintain a Connection to the Countryside: Use language and imagery that resonates with the experiences, scenery, and lifestyle of the British countryside. Let the passion for rural life shine through.

Social Perception

A Trustworthy and Reliable Retailer, A Go-To Source for Practical Country Wear, Good Value, Having Excellent Customer Service, A Well-Established Family Business

Copy Examples

• •Homepage Banner: "Rooted in the British Countryside since 1978. Hollands Country Clothing: Quality gear for your every outdoor adventure. Built to last, priced for life."
• •Product Description (e.g., Wax Jacket): "Our Classic Wax Jacket: Decades of tradition meet modern durability. Crafted for the field and ready for any weather, it’s more than a coat – it's a companion for your country life. Experience the Hollands commitment to quality and value."
• •Social Media Post (Customer Feature): "Meet John, a lifelong farmer and loyal Hollands customer! He relies on our [Product Name] to keep him warm and dry, season after season. We're proud to equip the heart of the countryside. Share your #HollandsCountryLife moments with us!"
• •About Us Snippet: "From our family farm to your doorstep, Hollands Country Clothing has been dedicated to one simple thing for over 45 years: providing hardworking folk with dependable country wear at a fair price. We understand the demands of country life, because we live it too."
• •Email Subject Line (for a sale): "Hollands Country Values: Unbeatable Deals on Your Favourite Heritage Brands."