Brand Tone

aspirational, serene, and knowledgeable

Brand Values

• •Curated Quality
• •Community Engagement
• •Intentional Living
• •Storytelling and Inspiration
• •Design Expertise

Best Practices

• •Lead with Why: Start with the feeling or purpose behind a product before describing its features. Instead of "Blue striped pillow for sale," try "Evoke the calm of the coast with our new hand-loomed pillows."
• •Use Evocative Language: Employ sensory and descriptive words that align with the serene, quality-focused brand identity. Terms like handcrafted, curated, intentional, serene, texture, artisan, vintage, and bespoke reinforce the brand’s values.
• •Maintain a Knowledgeable yet Approachable Tone: Share design tips, explain the story behind a product or its maker, and offer advice. This positions the brand as a helpful expert, not just a seller.
• •Emphasize Community and Place: Regularly reference Santa Barbara, the Arts District, and local collaborators. This grounds the brand in its community and appeals to a local and visitor audience alike.
• •Ensure Visual and Textual Harmony: The clean, serene, and high-quality feel of the photography must be matched by the copy. The text should be as uncluttered, polished, and intentional as the visual branding.

Social Perception

Lonetree Santa Barbara is perceived as a high-end, stylish, and community-oriented home goods boutique and design studio, a destination for unique, quality items and professional design guidance. It is consistently portrayed as a valuable contributor to the local design scene and deeply invested in the Santa Barbara community.

Copy Examples

• •The beauty of imperfection. Each curve and subtle texture of our new ceramic collection tells the story of the hands that made it. Create a quiet moment on your mantelpiece or entryway. #LonetreeSB #HandcraftedHome #SantaBarbaraLiving
• •Your story, beautifully told. Go beyond the ordinary with a space that is uniquely you. Our design services help translate your vision into a home you’ll love. Schedule your consultation today.
• •Welcome the new season with intention. Our latest collection of handcrafted textiles and vintage objects has arrived, curated to bring warmth, texture, and a sense of calm to your home. Explore what’s new at Lonetree.
• •Lonetree is more than a store. It’s a space to inspire. Discover curated home furnishings, lighting, and art in the heart of Santa Barbara's Arts District, and let us help you create a home that feels as good as it looks. 1221 State Street, Santa Barbara.
• •(Video of a designer arranging a shelf in the store) Finding the perfect balance. We believe every object in your home should have a purpose and a place. Stop by the shop for inspiration this week, we’re open until 6 pm.