Brand Tone

Empowering, Community-Focused, and Encouraging.

Brand Values

• •Innovation
• •Quality and Reliability
• •Education and Support
• •Entrepreneurial Spirit
• •Inclusivity

Best Practices

• •Lead with Empowerment: Always frame your copy around what the customer can achieve. Instead of "We sell sublimation blanks," use "We provide the tools to bring your creative business to life." Focus on their potential.
• •Foster Community in Every Post: Actively encourage sharing, questions, and interaction. Use "we" and "our community" to create a sense of belonging. Ask questions and feature customer work regularly.
• •Keep it Encouraging and Positive: Use enthusiastic and supportive language. Exclamation points, positive adjectives ("vibrant," "amazing," "limitless"), and a can-do attitude should be prevalent in all communications.
• •Educate, Don't Just Sell: Ensure that marketing materials also offer value. Link to tutorials, share quick tips, or explain a product's benefits beyond its features. This builds trust and reinforces your role as an expert resource.
• •Maintain Bilingual Consistency: When creating content, ensure that the helpful, empowering, and community-focused tone is maintained across both English and Spanish communications to provide a unified brand experience for all customers.

Social Perception

Customers and the general public perceive Lone Star Sublimation as a specialized and trusted supplier for the crafting community. Positive: The brand is viewed positively by its customers, who often praise the quality of the products, particularly the Subliflex fabric for its vibrant colors and ease of use. The community aspect of the Facebook group is also a significant draw. Niche Authority: They are recognized as an authority in the specific area of sublimating on non-polyester and colored fabrics due to their exclusive distributorship of Subliflex. This sets them apart from more generic craft suppliers. Helpful Resource: The abundance of tutorials and instructional content positions them as more than just a retailer; they are a go-to educational resource for sublimators.

Copy Examples

• •What did you create this weekend? ✨ Show us your latest project using Lone Star Sublimation blanks in the comments below! We love seeing your imagination come to life. Your next big idea could be the one that inspires our whole community! #LoneStarCreations #SublimationSquad
• •Don't let cotton hold you back! Our exclusive Subliflex thermo-adhesive fabric is here to shatter the rules of sublimation. Finally, you can press your most vibrant, full-color designs onto any color of cotton, denim, and more. Soft, stretchy, and built to last, Subliflex empowers you to say 'yes' to any project. Your creativity is limitless—your supplies should be too.
• •Struggling with tumbler seams? We’ve got you. 😉 Our latest tutorial shows you the tab-and-pull trick to get that perfect, seamless finish every time without burning your fingers. Watch now and press with confidence! Link in bio for the full guide. #SublimationHacks #TumblerTutorial #CraftSmart
• •Unlock Your Next Project 🔓 Inside: New Blanks, Fresh Ideas, and a Special Offer Just for You.
• •From Hobby to Hustle. We provide the blanks, you bring the vision. Lone Star Sublimation is here to help your creative business grow with top-quality supplies and expert support.