Brand Tone

Friendly and Approachable, Humorous and Witty, Patriotic/Regional (Texas Pride), Customer-Focused

Brand Values

• •Creativity and Self-Expression
• •Home and Family
• •Entrepreneurial Spirit
• •Quality and Craftsmanship
• •Authenticity

Best Practices

• •Embrace the "Texas Personality": Infuse copy with a friendly, slightly informal, and confident tone. Don't be afraid of a little Southern charm or directness where appropriate.
• •Inject Humor (Where Relevant): Reflect the wit seen in many product designs. Use clever wordplay, relatable jokes, or a lighthearted approach, especially when promoting humorous items.
• •Highlight "Made in USA/Texas" and Founder's Story: Subtly weave in the brand's roots and the founder's passion to build authenticity and trust.
• •Keep it Real and Relatable: Avoid overly corporate or stuffy language. Write as if you're talking to a friend, using everyday language that resonates with the target audience.
• •Focus on Individuality and Personalization: Emphasize how Lone Star Art products help customers express themselves and make their spaces unique. Use language that empowers self-expression.

Social Perception

Positive for Product Quality and Uniqueness, Appreciation for Customer Service and Founder's Story, Seen as a Source for Gifts and Niche Decor, The humor can be polarizing but largely well-received by its target audience

Copy Examples

• •Facebook Ad (targeting homeowners): "Your walls are looking a little bare, don't ya think? 😉 Give 'em a dose of Lone Star personality! From hilarious to heartwarming, our USA-made signs and canvases are just what your home's been missing. P.S. We ship free, 'cause that's how we roll in Texas! #LoneStarArt #HomeDecor #MadeInTexas #FunnySigns"
• •Instagram Caption (for a new personalized family sign): "This ain't your grandma's generic wall art (no offense, Grandma!). ✨ Create a one-of-a-kind piece that screams *your* family's story. Our personalized canvases are made with love, right here in Tomball, TX. What will yours say? 👇 #PersonalizedDecor #FamilyLove #LoneStarArt #CustomMade #WallCandy"
• •Product Description (for a humorous sign like "I Own Firearms and a Backhoe"): "Some folks collect stamps. You? You're a bit more... practical. 😉 This sign is for the unapologetically self-reliant, the ones who know their way around a toolbox and aren't afraid to get their hands dirty. Crafted from durable metal and printed with a healthy dose of attitude, right here at Lone Star Art. Go on, let 'em know. #ManCaveMustHave #BackhoeLife #TexasProud #FunnyMetalSigns #LoneStarArt"
• •Email Subject Line (for a seasonal promotion): "🍂 Fall-elujah! Your Home's Calling for a Cozy (and Sassy) Update from Lone Star Art!"
• •Pinterest Pin Description (for a collection of themed signs): "Life's too short for boring walls! 😂🤠 Discover unique, funny, and personalized metal signs and canvas art from Lone Star Art. Perfect for gifting or adding a touch of Texas charm to your space. All proudly made in the USA! #LoneStarArt #WallArt #HomeDecorIdeas #FunnyQuotes #TexasMade"