Tono de Marca

Authentic, Transparent, Family-Oriented, Down-to-Earth, Passionate, Hardworking, Community-Minded, Local, Educational, Informative, Approachable and Friendly.

Valores de Marca

• •Quality: A commitment to high-quality meat achieved through carefully managed animal diets and processing standards.
• •Family: Being a family-owned and operated business is fundamental to their identity.
• •Local Sourcing and Community Support: Prioritizing local feed sources and actively participating in and supporting their local agricultural community.
• •Animal Welfare: Publicly stating animal welfare as a value.
• •Transparency: Openness about their origins as first-generation ranchers and their operational processes from farm to table.
• •Integrity and Hard Work: Their story reflects a journey of building their business from the ground up through dedication.

Mejores Prácticas

• •Lead with Authenticity: Always tell the true story of being first-generation ranchers. Use genuine language that reflects hard work, passion, and a down-to-earth approach. Avoid overly slick or corporate jargon.
• •Center the Family & Farm: Consistently bring the narrative back to the Hoseth family, their direct involvement, and the ranch itself. Use "we," "our family," and "our ranch" to create a personal connection.
• •Educate with Passion: Share knowledge about different cuts of meat, the benefits of their farming practices (no added hormones, local feed), and what makes their products special. This builds trust and positions the brand as experts who care.
• •Maintain an Approachable, Community-Focused Voice: Write as if you're talking to a neighbor. Be friendly, open to questions (e.g., "Ask me about my meat"), and emphasize the local connection and benefits to the community.
• •Consistently Reinforce Core Values: Ensure all copy, whether website content, social media posts, or ads, subtly or overtly reinforces their commitment to quality, animal welfare, local sourcing, and transparency. This builds a strong, cohesive brand identity.

Percepción Social

A Trusted Source for Local, Quality Meat, Genuine and Passionate Ranchers, Community-Focused, Accessible and Expanding.

Ejemplos de Copy

• •Headline: Rooted in Passion, Raised with Care: Discover Lone Crow Ranch. Body: We didn't inherit a ranch; we built one from the ground up. As first-generation ranchers, Cody and Jen Hoseth pour their dedication into every aspect of Lone Crow Ranch, ensuring our Angus and Wagyu beef and quality pork are a true taste of Washington's best. From our Eltopia pastures to your family's table, experience the difference that passion makes. Call to Action: Shop Our Farm-Direct Meats.
• •Headline: Know Your Farmer, Love Your Food. That’s the Lone Crow Promise. Body: At Lone Crow Ranch, transparency isn't just a buzzword – it's how we operate. We're proud to show you how our animals are raised with a focus on welfare, fed locally sourced, nutritionist-approved diets, and processed in our own USDA facility. No added hormones, just honest, delicious meat. Call to Action: Learn Our Story & Taste the Quality.
• •Headline: More Than Meat: It's a Commitment to Our Community. Body: Lone Crow Ranch is deeply connected to the agricultural heart of Washington. We believe in supporting our fellow local farmers by sourcing feed nearby and are dedicated to providing our community with exceptional, locally-raised beef and pork. When you choose Lone Crow, you're supporting a network of local families. Call to Action: Find a Store or Market Near You.
• •Headline (Social Media Focused): Real Ranching. Real Flavor. Real Family. Body: Get a peek into life at Lone Crow Ranch! We're first-generation ranchers sharing our journey, from pasture mornings to the pride of our USDA butcher shop. Got beef questions? We’ve got answers! #LoneCrowRanch #FamilyFarm #WashingtonBeef #AskMeAboutMyMeat Call to Action: Follow Us & Join the Lone Crow Family!
• •Headline: From Our Family to Yours: The Best of the Pacific Northwest. Body: Fuel your family with the confidence that comes from knowing exactly where your food originates. Lone Crow Ranch offers premium, hormone-free beef and pork, raised with integrity by our family in Eltopia. Taste the dedication in every bite. Call to Action: Explore Our Convenient Meat Boxes – Shipped Free in WA, OR, ID!