Brand Tone

Playful, sassy, celebratory, informal, energetic, and trend-conscious, reflecting a confident parent who delights in their child's vibrant personality.

Brand Values

• •Individuality and Self-Expression
• •Family and Personal Connection
• •Trendiness and Style
• •Community
• •Handcrafted Quality

Best Practices

• •Embrace the Sass: Continue to use playful and energetic language. Words like 'sassy,' 'boujee,' 'sparkle,' and 'fierce' align with the established tone.
• •Tell the Story: Regularly reference the brand's origin story. Reminding customers that LONDYN LEES is inspired by a real, spunky little girl adds authenticity and emotional connection.
• •Community First: Maintain a conversational and inclusive tone in the Facebook VIP group. Ask questions, run polls, and encourage user-generated content to reinforce the sense of community.
• •Stay on Trend: Ensure the visual and written content reflects current fashion and social media trends, particularly for platforms like Instagram and TikTok. This includes using relevant hashtags and trending audio.
• •Be Consistent Across Platforms: Whether it's a website banner, an Instagram story, or a product description, the voice should be consistently upbeat and celebratory. Create a simple style guide with key brand voice words and phrases to ensure all communications are aligned.

Social Perception

Positive within its niche community, perceived as a go-to for parents seeking unique, trendy, and statement-making outfits for their children. It has a loyal and engaged customer base that feels connected to the brand's story and utilizes modern marketing strategies through social media.

Copy Examples

• •Unleash your little one's inner sparkle! ✨ Our 'Boujee babes' collection is all about bold prints, fun textures, and celebrating that sassy spirit. Because being yourself is always in style. Shop the drop now! #LondynLees #KidsFashion #SassyStyle
• •🎉 SURPRISE! 🎉 A brand new 'RTS HANDMADE' drop is coming this Friday, exclusively for our VIPs! Get ready for some seriously cute, one-of-a-kind pieces that you won't find anywhere else. Who's excited?! 🙋‍♀️ #LondynLeesVIP #HandmadeWithLove
• •For the little trendsetters and the playground fashionistas. Inspired by the sassiest girl we know. Welcome to LONDYN LEES.
• •Your little one's new favorite outfit is here!
• •Warning: may cause unstoppable confidence and playground envy. This set isn't just an outfit; it's an attitude. With its vibrant pattern and comfy fit, it's perfect for a day of ruling the world (or at least the sandbox).