Brand Tone

Nurturing, Authentic, and Mindful

Brand Values

• •Self-Care Advocacy
• •Natural Ingredients & Quality
• •Craftsmanship
• •Customer Well-being
• •Accessibility

Best Practices

• •Create a Tone of Voice Guide: Document key characteristics (Nurturing, Authentic, Mindful) with examples of 'do's and don'ts' language. For instance, *Do: Use gentle verbs like 'nourish,' 'soothe,' 'embrace.' Don't: Use overly aggressive or salesy language like 'Don't miss out!' or 'Limited stock, buy now!'*
• •Focus on 'You' (The Customer): Frame benefits and descriptions around the customer's experience and feelings. Instead of 'Our product has X ingredient,' try 'You'll love how X ingredient makes your skin feel.'
• •Emphasize Sensory Language & Experience: Describe the scents, textures, and the feeling products evoke (e.g., 'creamy lather,' 'uplifting citrus notes,' 'a wave of calm'). This aligns with the mindful and nurturing aspect.
• •Storytelling with Authenticity: Share the 'why' behind products or the brand. Talk about the careful selection of natural ingredients or the handcrafted process. This reinforces authenticity and connects with customers on a deeper level.
• •Review and Refine Regularly: Before publishing any copy (website updates, social media posts, emails), review it against the defined tone and values. Ask: 'Does this sound like LONDON ROSE? Does it feel nurturing, authentic, and mindful?'

Social Perception

Customers perceive LONDON ROSE as a provider of high-quality, natural, and beautifully scented self-care products. The brand is seen as trustworthy and genuine, with a clear passion for its products and the concept of self-care. It's associated with relaxation, indulgence (in a healthy way), and treating oneself. The handmade aspect likely adds to a perception of uniqueness and care in product creation. Customers appreciate the aesthetic and the calming, gentle approach of the brand.

Copy Examples

• •Elevate your daily cleanse into a moment of pure bliss. Our handcrafted Whipped Soap, rich with [Key Ingredient 1] and [Key Ingredient 2], gently caresses your skin, leaving it feeling soft, nourished, and beautifully scented. It's more than soap; it's a daily dose of self-love.
• •Pause. Breathe. Reconnect. In the rush of daily life, LONDON ROSE invites you to find small, precious moments for yourself. Our natural, handcrafted treasures are here to transform your routine into a mindful ritual of care. How are you nurturing yourself today? #LondonRoseSelfcare #MindfulMoments
• •Dry skin? Meet deep, loving hydration. Our [Scent Name] Body Butter is a rich blend of nature's finest emollients, crafted to soothe, protect, and restore your skin's natural radiance. Because your skin deserves to feel cherished.
• •At LONDON ROSE, we believe self-care isn't a luxury, but a vital practice. That's why we pour our hearts into crafting natural, beautiful products that help you find joy and serenity in your everyday. Small batches, big love.
• •Ready to weave more calm into your days? Explore our collection of handcrafted self-care essentials. Discover the gentle power of nature and treat yourself to the TLC you deserve. [Link to Shop]