Brand Tone

Trendy & Fashion-Forward, Youthful & Energetic, Confident & Bold, Aspirational yet Accessible, Engaging & Community-Oriented, Direct & Promotional (in sales contexts)

Brand Values

• •Style & Trend Leadership
• •Quality & Affordability
• •Individuality & Self-Expression
• •Customer Focus
• •Accessibility
• •Comfort

Best Practices

• •Stay Current with Fashion Lexicon: Use contemporary fashion terminology and slang that resonates with a young, trend-aware audience (e.g., "fits," "drip," "lewk," "era," "main character energy") but avoid overdoing it to maintain broad appeal.
• •Emphasize Empowerment and Confidence: Craft messages that make the customer feel bold, stylish, and self-assured when wearing London Rag products. Use active voice and strong verbs.
• •Visual-Driven Language: Since fashion is highly visual, use descriptive and evocative language that helps the customer imagine wearing the products. Mirror the vibrant and dynamic imagery used on social media.
• •Maintain an Aspirational but Relatable Voice: While showcasing high-fashion inspiration, ensure the copy remains accessible and connects with the everyday style aspirations of the target audience. Highlight the blend of trendiness and affordability.
• •Encourage Engagement and Community: Consistently use calls to action that invite interaction, such as sharing looks, tagging the brand, or participating in trends. Foster a sense of belonging to the #LRgirl community.

Social Perception

As a Go-To for Trendy Items, Value for Money, Influencer Approved, Mixed Quality/Service Perceptions, Internationally Recognized

Copy Examples

• •Headline: Runway to Reality. Your Next Obsession Starts at London Rag. Body: Why just admire the trends when you can own them? Dive into our new collection where high fashion meets your style, without the high-fashion price tag. Shop now, turn heads tomorrow. Call to Action: Shop New Arrivals
• •Headline: Unbox Your Bold. London Rag. Body: Life’s too short for boring clothes. From statement boots that own the street to dresses that demand a double-take, find your fierce with London Rag. What will you unbox today? Call to Action: Discover Your Style
• •Headline: Trending Now: YOU. Powered by London Rag. Body: Get ready for your main character moment. Our latest drops are designed to make you feel unstoppable, stylish, and 100% you. Tag us @londonraginternational to be featured! #LRgirl Call to Action: Shop The Edit
• •Headline: Style That Speaks Volumes. Price That Whispers. Body: Elevate your everyday with pieces that look like a million bucks but feel like a steal. London Rag brings you the luxe looks you love, made for real life and real budgets. Call to Action: Explore asequible Luxe
• •Headline: From London Streets to Your Wardrobe. Body: Inspired by the global fashion capital, curated for the trendsetter in you. Discover fresh drops in apparel, shoes, and accessories that bring that London edge, wherever you are. Call to Action: Shop International Trends