Brand Tone

professional, expert, supportive, and aspirational

Brand Values

• •Quality
• •Education & Expertise
• •Community & Support ("Family")
• •Innovation
• •Passion for Lashes
• •Ethical Practices
• •Empowerment

Best Practices

• •Educate and Inform: Always aim to provide value by sharing expertise. Whether it's a product description or a social media post, incorporate educational tidbits, tips, or insights that position the brand as a knowledgeable leader.
• •Use Inclusive and Supportive Language: Reinforce the "lash family" and supportive community aspect. Use words like "we," "us," "together," and address common technician challenges with understanding and solutions.
• •Maintain Professionalism with a Touch of Aspiration: While supportive, the language should always remain professional and polished. Highlight the quality and aspirational results achievable with the products and training.
• •Emphasize Quality and Innovation: Consistently weave in messaging about the superior quality of materials, the research behind the products ("developed by lash technicians for lash technicians"), and any innovative features or benefits.
• •Be Consistent Across All Channels: Ensure the tone translates from the website to email newsletters to every social media platform. While the specific content format might change (e.g., a quick tip on TikTok vs. an in-depth blog post), the core voice – professional, expert, supportive, and aspirational – should remain consistent.

Social Perception

The brand is perceived as a reliable and leading supplier for eyelash extension professionals, known for high-quality materials and products developed by lash technicians for lash technicians. Also recognized for its comprehensive training programs and responsive customer service, fostering a strong sense of community.

Copy Examples

• •Headline: Elevate Your Artistry. Master the Craft with London Lash Pro. Body: "Join a community of passionate lash professionals dedicated to excellence. Discover our award-winning products and accredited training, designed by experts, for experts. #LondonLashPro #LashExperts #LashTraining"
• •Headline: Uncompromising Quality. Unforgettable Results. Body: "Your clients deserve the best. Our meticulously crafted lashes and industry-leading adhesives are the secret to flawless, long-lasting extensions. Experience the London Lash difference. #PremiumLashes #LashSupplies #BeautyInnovation"
• •Headline: We're More Than a Brand. We're Your Lash Family. Body: "From foundational skills to advanced techniques, London Lash Pro is here to support your journey every step of the way. Access expert advice, innovative products, and a community that cares. Let's grow together. #LashCommunity #SupportForLashTechs #LondonLashFamily"
• •Headline: Dare to Create. Define Your Signature Style. Body: "Inspired by the vibrant energy of London, our range empowers you to push creative boundaries. From classic elegance to dramatic volume, find everything you need to bring your lash visions to life. #LashArtistry #VolumeLashes #CreativeLashing"
• •Headline: Boost Your Bookings. Build Your Empire. Body: "Invest in your success with London Lash Pro. Our superior products and comprehensive training not only enhance your skills but also empower you to build a thriving lash business. Become the go-to lash artist in your area. #LashBoss #BeautyBusiness #ProfessionalDevelopment"