Brand Tone

Professional & Authoritative, Educational & Supportive, Aspirational & Inspiring, Community-focused & Friendly, Passionate & Enthusiastic

Brand Values

• •Quality & Innovation
• •Education & Empowerment
• •Community & Support
• •Customer Success
• •Passion for Lashes
• •Ethical Practices

Best Practices

• •Always Educate and Empower: Frame copy around providing value, knowledge, and solutions to the lash technician. Use an informative and guiding tone, rather than just a sales-focused one.
• •Speak the Language of Professionals, with a Friendly Touch: Use industry-specific terminology where appropriate to show expertise, but maintain an approachable, supportive, and encouraging "family" feel. Avoid overly casual slang but don't be afraid to show passion.
• •Highlight Quality and Expertise: Consistently reinforce the "developed by lash techs, for lash techs" message and the premium nature of the products. Back up claims with evidence (e.g., product features, benefits for the artist).
• •Foster Community and Inclusivity: Use language that invites engagement, shares success stories (with permission), and makes lash artists feel part of the "London Lash family." Encourage interaction and feedback.
• •Maintain a Polished and Aspirational Visual and Verbal Style: Ensure all copy is well-written, error-free, and aligns with the high-quality, professional image portrayed in visuals. Use language that inspires artists to achieve their best work.

Social Perception

Expert & Industry Leader, Reliable & Trusted, Supportive Partner, High-Quality Provider, Innovative

Copy Examples

• •Headline: Unlock Your Artistry: Premium Lash Supplies for the Discerning Technician. Body: At London Lash Pro, we understand that exceptional lash artistry demands superior tools. Explore our curated collection of professional-grade lashes, adhesives, and accessories – meticulously designed and tested by lash techs, for lash techs. Elevate your craft and achieve breathtaking results that speak volumes. #LondonLashPro #LashArtist #PremiumLashes
• •Headline: Master a Flawless Fan: Your Journey to Volume Expertise Starts Here. Body: Struggling with volume fan creation? You're not alone! Our expert trainers and specially designed Easy Fanning Lashes are here to guide you. Discover game-changing techniques and products that empower you to create stunning, full-volume sets with confidence and precision. Join the London Lash Pro family and let's grow together. [Link to blog/training] #LashEducation #VolumeLashes #LashTechSupport #LondonLashFamily
• •Headline: More Than Just Products – It's a Partnership. Body: We believe in empowering our #LashBoss community. Beyond providing world-class lash supplies, London Lash Pro is your dedicated partner in success. From in-depth educational blogs and video tutorials to responsive customer support, we're invested in helping you thrive. What challenges can we help you conquer today? #LashCommunity #ProfessionalLashes #LashSuppliesAustralia
• •Headline: The Secret to Unbeatable Retention? It's in the Prep & Prime. Body: Don't let poor retention sabotage your beautiful lash sets! Discover the London Lash Pro system for optimal preparation and priming. Our expertly formulated cleansers, primers, and bonders work synergistically to create the perfect canvas for long-lasting, happy clients. Level up your lash game! [Link to product] #LashRetention #LashTips #LondonLashScience
• •Headline: Inspire. Create. Conquer. Your Lash Journey, Elevated by London Lash Pro. Body: Imagine the looks you'll create, the clients you'll empower. London Lash Pro provides the innovative products, expert education, and unwavering support to turn your lash dreams into reality. Join a global community of passionate artists dedicated to excellence. What will you create today? #LashInspiration #ProfessionalBeauty #LashTechLife