Brand Tone

caring, comforting, and friendly

Brand Values

• •Comfort and Well-being
• •Quality
• •Thoughtfulness and Gifting
• •Joy and Playfulness

Best Practices

• •Emphasize 'Comfort' and 'Care': Use words like calming, soothing, gentle, comforting, support, and care frequently in product descriptions, social media posts, and customer interactions.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend. Use contractions, warm language, and express empathy.
• •Highlight the Sensory Experience: Describe the softness of the fur, the pleasant weight, and the feeling of a hug. Use evocative language that appeals to the senses.
• •Incorporate Playfulness (where appropriate): Share cute photos/videos, use lighthearted captions, and embrace the 'personality' of the stuffed animals if they have names or stories.
• •Show, Don't Just Tell, the Benefits: Instead of just saying 'reduces anxiety,' describe scenarios where the product can help, e.g., 'Perfect for snuggling during a movie, easing bedtime worries, or providing a calming presence during a stressful workday.'

Social Perception

Customers who have purchased or reviewed similar weighted stuffed animals, including Hugz, perceive them positively as soft, comforting, effective for anxiety, and adorable. The giftable nature is also appreciated.

Copy Examples

• •Feeling overwhelmed? Let a Lomies Hugz weighted animal wrap you in a gentle, calming embrace. It's more than a plush; it's a hug when you need it most.
• •Give the gift of comfort. Our adorable and soft Hugz weighted companions are perfect for showing someone you care. Unwrap a little peace and a lot of love.
• •Meet your new best friend for quiet moments and cozy nights. Lomies Hugz offers the perfect 3.8 pounds of gentle pressure to help melt stress away.
• •From our boutique to your home, experience the softest, most comforting weighted animals. Lomies – for a little more joy and a lot less worry in your day. (Highlights local/boutique feel if applicable)
• •Sensitive to scents? Our Hugz weighted animals are fragrance-free, focusing purely on comforting weight and cuddly softness. Just pure, gentle reassurance.