Brand Tone

Innovative & Solution-Oriented, Eco-Conscious & Purpose-Driven, Convenient & Easy, Approachable & Educational, Aspirational

Brand Values

• •Sustainability
• •Innovation
• •Community
• •Convenience & Simplicity
• •Consciousness & Courage
• •Creativity

Best Practices

• •Focus on the "Why": Always connect the product features back to the core values of sustainability and reducing waste. Emphasize the positive impact the user is making.
• •Keep it Simple and Direct: Reflect the product's ease of use in your language. Avoid overly technical jargon. Make the benefits clear and immediate.
• •Use an Empowering and Optimistic Voice: Frame Lomi as a tool that empowers users to be part of the solution to food waste. Maintain a hopeful and positive outlook on creating a better future.
• •Incorporate "Community" Language: Use terms like "Join the movement," "Lomi families," or "Together we can..." to foster a sense of collective effort and belonging.
• •Be Transparent and Educational (but not preachy): While highlighting the eco-credentials, provide clear information about how Lomi works and its benefits without being condescending. Acknowledge the user's desire to do good.

Social Perception

Positive perception for effectiveness in reducing kitchen waste, eliminating odors, and ease of use. Concerns about high price point, noise during operation, and whether the end product is 'true compost'.

Copy Examples

• •Headline: Stop Tossing. Start Transforming. Lomi makes food waste optional. Body: Tired of smelly bins and overflowing trash? Lomi effortlessly converts your kitchen scraps into nutrient-rich earth for your plants, all at the touch of a button. Join the Lomi community and make a real difference, right from your countertop.
• •Social Media Post: Your Sunday brunch scraps just became Monday's garden gold! ✨ With Lomi, reducing your food waste by up to 80% isn't magic, it's smart science. What are you Lomi-ing this week? #LomiLife #WasteNotWantNot #EcoKitchen
• •Email Subject: Less Mess, Less Waste, More Green 🌱 Body: Imagine a kitchen without food waste odor and lighter trash bags. Lomi delivers that reality. Discover how easy it is to turn leftovers into life for your garden. Cleaner kitchen, happier planet.
• •Product Page Snippet: Engineered for simplicity, designed for impact. Lomi's innovative technology quietly works its magic, breaking down food waste in hours, not months. Say goodbye to compost mess and hello to a healthier home and planet.
• •Ad Copy: Give your food scraps a new purpose. Lomi is the revolutionary countertop composter that transforms waste into valuable, nutrient-rich fertilizer, reducing your carbon footprint one cycle at a time. Easy to use, odor-free, and planet-approved.