Brand Tone

Chic, Accessible, and Reassuring

Brand Values

• •Affordable Elegance
• •Quality at a Value
• •Conscious Design for Daily Life
• •Customer Empowerment Through Information

Best Practices

• •Lead with the 'Why': Always connect the product to the customer's feeling or need. Instead of 'Gold Necklace for Sale,' use 'Add a Touch of Warmth and Elegance to Your Look.'
• •Use Reassuring Keywords: Consistently integrate terms like 'allergy-friendly,' 'high-quality materials,' 'for sensitive skin,' and 'durable finish' to build trust and address unstated customer questions.
• •Balance Aspiration with Accessibility: Use elegant and sophisticated language, but always bring it back to the core values of affordability and practicality. For example, 'Achieve that coveted high-fashion look with pieces that are kind to your wallet.'
• •Speak the Customer's Language: Continue using and explaining terms like '高見え' (takami-e / high-value look) and 'プチプラ' (puchipura / affordable) as they resonate directly with the target audience's shopping culture and goals.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone always matches the clean, minimalist, and chic aesthetic of the product photography. Short, elegant, and informative descriptions work better than overly casual or lengthy text.

Social Perception

LOMEO is generally perceived as a reliable and trendy source for affordable jewelry. Customers see it as a 'smart buy'—a way to stay fashionable and accessorize freely without the guilt of overspending. The focus on allergy-friendly options is a significant factor that builds trust and positive perception among a specific and sizable segment of the accessory market. They are seen as a destination for those who want accessories that look more expensive than they are, making them a popular choice for gifts and personal treats.

Copy Examples

• •Effortless elegance is now within reach. Discover our new collection of minimalist accessories, designed for the modern woman. Shine every day, affordably.
• •Style should never be irritating. Our collection is crafted with gentle, metal allergy-friendly materials, so you can wear your favorite pieces with confidence and comfort. Pure style, no compromises.
• •From boardroom chic to weekend brunch. Our versatile accessories are the perfect finishing touch for any outfit. Find your signature piece that does it all for under 5,000.
• •A little sparkle for your daily scroll. ✨ Our delicate stacking rings are designed to be mixed, matched, and loved. Treat yourself to a touch of beauty you deserve.
• •Looks like luxury, feels like a secret. See our top-rated 'takami-e' necklaces inside.