Brand Tone

Professional, Expert, Modern, Innovative, Customer-centric, Collaborative, Quality-focused, and Detail-oriented.

Brand Values

• •Quality Craftsmanship
• •Modern Design & Innovation
• •Customer Satisfaction & Collaboration
• •Functionality & Ergonomics
• •Precision & Attention to Detail
• •Integrity & Honesty

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Document your brand's tone (e.g., professional, innovative, customer-centric), core values, personality traits, and specific language choices (e.g., preferred terminology, level of formality).
• •Ensure Consistency Across All Channels: Whether it's the website, social media, email, or print materials, the tone should be recognizably 'Modersy'.
• •Train Team Members: Ensure that all team members involved in creating content or communicating with customers understand and can implement the brand voice guidelines.
• •Regular Audits: Periodically review content across all channels to ensure consistency and adherence to brand voice guidelines.
• •Evolve with Your Audience: While maintaining consistency is key, be willing to adapt your brand voice as your audience and industry trends evolve.

Social Perception

Customers perceive Modersy Interior as a provider of high-quality, well-crafted custom cabinetry. They are seen as professional, responsive, and detail-oriented. Clients express high levels of satisfaction with the final products and the service received. The brand is associated with modern and aesthetically pleasing designs.

Copy Examples

• •With over 15 years of combined expertise, Modersy Interior stands as Calgary's premier choice for custom cabinetry and millwork.
• •Hear from Our Satisfied Clients: At Modersy Interior, our greatest achievement is the satisfaction of the homeowners and developers we serve.
• •Our commitment to superior craftsmanship ensures a perfect fit and lasting beauty for your home.
• •Experience the latest advancements in kitchen technology with our innovative storage solutions and integrated lighting.
• •We work hand-in-hand with you to create custom cabinetry that reflects your unique style and meets your specific needs.