Brand Tone

Natural & Pure, Trustworthy & Experienced, Conscious & Ethical, Caring & Nurturing, High-Quality & Performant, Approachable & Authentic

Brand Values

• •Purity of Ingredients
• •Product Efficacy
• •Sustainability & Eco-consciousness
• •Ethical Practices
• •Health & Wellbeing
• •Transparency & Integrity
• •Customer & Stylist Focus

Best Practices

• •Prioritize "Nature" and "Purity": Consistently use language that evokes natural ingredients, organic origins, and freedom from synthetics (e.g., "organically infused," "pure aloe vera," "healing botanicals," "free from sulfates").
• •Emphasize Gentle Efficacy: Balance the message of gentleness (suitable for sensitive skin, color-safe) with proven effectiveness (nourishing, repairing, revitalizing, high-performing).
• •Highlight Ethical Commitments: Regularly integrate keywords related to sustainability, cruelty-free, and vegan-friendly aspects to reinforce these core values.
• •Maintain a Voice of Trust and Expertise: Refer to the brand's heritage, the founder's experience, and the science behind the natural formulations to build credibility without being overly technical.
• •Focus on Sensory Experience and Wellbeing: Use descriptive language that appeals to the senses (e.g., "aromatic," "refreshing citrus," "soothing lavender," "silky smooth hair") and connects the products to overall health and feeling good.

Social Perception

Highly Regarded for Quality and Natural Formulation, Trusted for Sensitive Needs, Associated with Pleasant Aromas, Seen as an Ethical Choice, Professional Recommendation Builds Confidence, Loyal Customer Base, Good Value Proposition

Copy Examples

• •Headline: Purely You. Naturally Loma. Body: Discover the secret to radiant hair and skin, nurtured by nature's finest. Our organically infused formulas, rich in healing aloe vera, are crafted with integrity to bring out your natural brilliance. Free from harsh chemicals, full of love.
• •Headline: Decades of Dedication. Drops of Perfection. Body: Founded by a passion for pure chemistry, Loma has been perfecting naturally inspired hair and body care for over 30 years. Experience the high-performance difference that ethical sourcing and in-house expertise make. Your hair will thank you.
• •Headline: Gentle Care, Powerful Results. Body: Sensitive skin? Color-treated hair? Loma offers the nurturing touch you need without compromising on performance. Our aloe-based, sulfate-free cleansers and deeply moisturizing treatments protect, repair, and revitalize, naturally.
• •Headline: Beauty That’s More Than Skin Deep. Body: At Loma, we believe what you put on your body matters. That’s why we’re committed to sustainable, cruelty-free, and vegan-friendly practices, from our ethically sourced ingredients to our recyclable packaging. Choose care that’s kind to you, and the planet.
• •Headline: The Stylist's Choice, Now Yours. Body: Loved by salon professionals for its exceptional quality and healing botanicals, Loma brings the best of nature and science to your daily routine. Unlock healthier, stronger, shinier hair with formulas trusted by experts.