Brand Tone

Conscious & Ethical, Professional & High-Quality, Nurturing & Caring, Transparent & Honest, Approachable Luxury

Brand Values

• •Natural & Organic Integrity: Prioritizing the use of naturally derived, organically infused ingredients, with a special emphasis on Aloe Vera.
• •Efficacy & Performance: Creating products that deliver tangible results for hair and body care.
• •Ethical Responsibility: Commitment to cruelty-free practices, offering vegan-friendly products, and sustainable sourcing.
• •Health & Well-being: Formulating products that are non-toxic, free from harsh chemicals (parabens, sulfates, gluten, etc.), and safe for users and the environment.
• •Quality & Purity: Maintaining control over the entire production process from sourcing raw materials to manufacturing, ensuring high standards.
• •Transparency: Being open about ingredients and processes.

Best Practices

• •Prioritize "Natural" and "Organic": Consistently use terms like "naturally inspired," "organically infused," "pure botanicals," and "healing ingredients" to reinforce the core product philosophy.
• •Highlight Ethical Commitments: Regularly mention "cruelty-free," "vegan-friendly options," "sustainably sourced," and "responsibly made" to appeal to conscious consumers.
• •Emphasize Performance & Quality: Balance the natural aspect with the effectiveness of the products. Use phrases like "high-performance," "salon-quality," "proven results," and "expertly formulated."
• •Maintain a Nurturing and Caring Voice: Use warm, inviting language that speaks to self-care, well-being, and gentleness (e.g., "nourish your hair," "gentle on your skin," "care for yourself and the planet").
• •Be Transparent and Informative: Clearly communicate what makes LOMA different – the use of organic aloe vera, the "free-from" list (parabens, sulfates, etc.), and the in-house manufacturing process. Educate the audience about the benefits of these choices.

Social Perception

Trusted by Professionals, High-Quality & Effective, Ethically Sound, Gentle & Safe, Aspirational yet Grounded, Environmentally Conscious

Copy Examples

• •Headline: Pure Performance, Naturally. Body: Experience the LOMA difference: where organically infused ingredients meet salon-proven results. Kind to your hair, kind to the planet. #LOMABeauty #NaturallyInspired
• •Headline: Your Daily Dose of Nature's Best. Body: At LOMA, we believe what you put on your body is as important as what you put in it. That's why our hair and body care is crafted with the purest organic aloe and botanicals. Healthy, vibrant, naturally you. #EthicalBeauty #OrganicCare
• •Headline: Consciously Crafted. Beautifully Effective. Body: From sourcing the finest organic ingredients to our cruelty-free promise, every LOMA product is made with care and integrity. Discover radiant hair and skin, guilt-free. #LOMACares #SustainableBeauty
• •Headline: The Secret? Nature. The Result? Stunning. Body: Unlock your hair's true potential with LOMA's high-performance formulas. Infused with nature's healing essences for beauty that shines from within. #HealthyHairJourney #PoweredByNature
• •Headline: Feel the LOMA Glow. Inside and Out. Body: More than just beauty products, LOMA is a commitment to well-being. Our gentle, nourishing formulas care for your hair, your skin, and the world we share. #CleanBeauty #SelfCareNaturally