Brand Tone

enthusiastic, adventurous, and community-focused

Brand Values

• •Passion for Adventure & Exploration
• •Quality and Function
• •Community
• •Inspiration
• •Customer Experience

Best Practices

• •Speak the Language of Adventure: Use active, evocative language that reflects excitement, exploration, and the freedom of the outdoors. Words like rugged, epic, explore, discover, and journey fit well.
• •Foster a Sense of Community: Address your audience directly and inclusively (e.g., fellow adventurers, our community). Encourage interaction and sharing of experiences.
• •Highlight Passion and Authenticity: Let your genuine enthusiasm for overlanding and the products you offer shine through. Share your own experiences or the why behind the brand.
• •Be Inspiring but Approachable: While aiming to inspire grand adventures, ensure the tone remains relatable and not intimidating, especially for those new to overlanding. Offer guidance and support.
• •Maintain Consistency Across All Channels: Ensure the enthusiastic, adventurous, and community-focused tone is present in website copy, social media posts, email marketing, product descriptions, and even customer service interactions.

Social Perception

Camp LoLo is perceived as a knowledgeable and well-stocked source for overland gear, particularly trailers. They are seen as enthusiasts themselves, which resonates with the overland community.

Copy Examples

• •Headline: Your Next Adventure Starts Here. Gear Up with Camp LoLo. Body: Tired of the pavement? We get it. At Camp LoLo, we're obsessed with getting you off the grid and into the wild. From rugged rooftop tents to fully kitted-out trailers, we've got the quality gear and expert advice to make your backcountry dreams a reality. Life's a trip – let's make it an epic one!
• •Social Media Post: Sunsets, campfires, and good company. That's the Camp LoLo vibe! 🔥 What's your favorite part of the overland lifestyle? Share your stories below – we're all ears and always stoked to connect with fellow adventurers! #CampLoLo #OverlandLife #AdventureInspired
• •Product Description (for a rooftop tent): Elevate Your Escape. Literally. Our [Tent Name] rooftop tent isn't just a place to sleep; it's your launchpad for adventure. Engineered for quick setup and built to withstand the elements, it’s the ultimate mobile haven for those who hear the call of the wild. Ready to take your camping to new heights?
• •Email Subject: Don't Just Dream About It. Live It. [New Product] Has Arrived! Email Body: Hey [Customer Name], That itch for exploration? We know it well. That's why we're thrilled to announce the arrival of [New Product] – handpicked to fuel your passion for the great outdoors. Discover gear that’s as ready for adventure as you are. Let Camp LoLo help you write your next chapter under the stars.
• •About Us Snippet: Born from a love for dusty trails and starlit nights, Camp LoLo is more than just an outfitter – we're your partners in exploration. We live and breathe the overland lifestyle, curating the best gear and sharing the stoke. Join our community and let's get lost (in the best way possible).