Brand Tone

Trendy and Youthful, Informal and Approachable, Enthusiastic and Passionate, Authentic

Brand Values

• •Sustainability
• •Individuality and Uniqueness
• •Affordability/Value
• •Community
• •Nostalgia

Best Practices

• •Develop a "Brand Voice" Document: Clearly define the brand's personality, tone (e.g., playful, witty, cool, informative), key phrases, common slang/emojis (and ones to avoid), and overall messaging pillars (sustainability, uniqueness, etc.). Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their language, humor, references, and what resonates with them on different platforms (Instagram captions might differ slightly from TikTok text overlays).
• •Be Authentic and Transparent: Especially in the thrifting community, genuine enthusiasm and honesty about item conditions build trust. Avoid overly corporate or generic language.
• •Use Storytelling: Share the "story" behind unique pieces (if known), the thrill of the find, or how items can be styled. This creates a more engaging and personal connection than just listing features.
• •Consistency Across All Channels: While the format may change (e.g., visual-heavy on Instagram, short-form video on TikTok), the core brand voice and values should remain consistent on the website, social media, email, and any customer service interactions. Regularly review content to ensure alignment.

Social Perception

Positive (Assumed among Target Audience), Engaged Community (likely on social media), Trust Dependent, Fashion-Savvy

Copy Examples

• •💥 FRESH DROP 💥 Just unearthed this insane 90s gem! 🔥 Perfect for festival season or just levelling up your everyday vibe. Snag it before it’s gone – you know the drill! 😉 #BigBoyThrifting #VintageFinds #90sFashion #SustainableStyle #UniqueThreads
• •Yo thrifting fam! 👋 Wait 'til you see the heat we just sourced! 🔥 Get ready to upgrade your wardrobe without breaking the bank (or the planet!). Let's dive in! #ThriftHaul #BigBoyThrifting #VintageStreetwear #Y2KVibes #SupportSmallBiz
• •Straight from the [Decade, e.g., 2000s]! This iconic [Item Type, e.g., track jacket] is in amazing vintage condition, with just the right amount of retro fade. Own a piece of history and rock a look that’s uniquely YOU. Seriously, they don’t make ‘em like this anymore.
• •Sorting day! 🤯 So. Much. Goodness. Coming. Your. Way. 👀 Keep those eyes peeled on our feed later – you won’t wanna miss these drops! What vintage grails are you hunting for? DM us! 👇 #ThriftLife #VintageHunter #SneakPeek #BigBoyStyle
• •🚨 You Up? Cuz These New Vintage Drops Are Fire 🔥