Brand Tone

Caring, Authentic, Personalized, Handmade, Community-Oriented

Brand Values

• •Natural & Safe Ingredients
• •Customer-Centricity & Customization
• •Quality & Efficacy
• •Health & Well-being
• •Legacy & Tribute
• •Social Responsibility

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Caring, Authentic, Personalized, Handmade, Community-Oriented), core values, mission, and target audience. Include "do's and don'ts" for language, specific phrases to use or avoid, and examples of on-brand copy.
• •Tell Your Story Consistently: Weave the brand's origin story (founder's journey, tribute to her mother) into website copy, social media posts, and product descriptions where appropriate. This reinforces authenticity and the "caring" aspect.
• •Focus on "You" (The Customer): Address the customer directly. Highlight how the products benefit *them*, solve *their* skin concerns, and cater to *their* specific needs (e.g., "Have sensitive skin? No problem, we'll create a product for you").
• •Emphasize Natural Ingredients and Handmade Quality: Consistently use terms like "natural," "organic," "handmade," "artisan," "harsh-additive free," and "raw ingredients" in product descriptions, social media, and marketing materials. Explain the benefits of these ingredients.
• •Maintain a Warm, Approachable, and Empathetic Language: Use friendly, welcoming language. Show understanding of customer concerns (like sensitive skin or allergies). Respond to comments and messages with the same caring and helpful tone evident in the brand's mission.

Social Perception

Trusted Source for Natural Skincare, High-Quality, Effective Products, Personal and Caring Brand, Supportive of Community, Visually Appealing Products

Copy Examples

• •Headline: Your Skin Deserves Kindness. Ours is Made With It. Body: Tired of harsh chemicals and hidden ingredients? At Lolly's Handmade, we believe in transparency and the gentle power of nature. Discover handcrafted soaps and body butters made with love, for skin that feels as good as it looks. We even customize for your unique needs!
• •Headline: From Our Family's Kitchen to Your Home Spa. Body: Born from a personal journey towards natural wellness, Lolly's Handmade offers skincare that’s pure, effective, and always made with care. Experience the difference of truly natural, artisan-crafted goodness. Sensitive skin? Nut allergy? We cater to you.
• •Headline: More Than Just Skincare, It’s a Promise. Body: Our promise? To use only the finest natural and organic ingredients, creating products we proudly use ourselves. Indulge in skincare that nourishes deeply and supports your well-being, like our customer-favorite 'Serenity' Body Oil Mist.
• •Headline: Handmade with Heart, For Hands That Cherish. Body: Inspired by a mother's loving touch, Lolly's Handmade crafts each product with the utmost care. Treat your skin to the nourishing embrace of nature. P.S. A portion of your purchase supports Breast Cancer Awareness.
• •Headline: Finally, Skincare That Understands You. Body: Stop searching, start glowing. We specialize in creating products tailored to your specific skincare needs – because one size doesn’t fit all. Explore our range of natural soaps, body butters, and more, all lovingly handmade.