Brand Tone

Artisanal, Elegant, and Serene

Brand Values

• •Craftsmanship & Heritage
• •Authenticity
• •Quality & Natural Materials
• •Effortless Style

Best Practices

• •Always place the artisanal nature of the products at the forefront of the copy. Use words like "artisan," "hand-block," "handcrafted," "traditional," and "heritage" to reinforce the brand's primary value proposition.
• •Describe the feel and experience of the products. Use phrases like "buttery-soft cotton," "drapes effortlessly," "breathable fabric," and "feels like a second skin" to help the customer imagine the sensation of wearing the garments.
• •Avoid slang, excessive emojis, or overly aggressive sales language. The tone should mirror the product: calm, sophisticated, and artistic. The copy should invite customers into a tranquil world, not shout at them.
• •Frame the clothing not just as items, but as part of a lifestyle. Use copy that speaks to moments: "for slow Sunday mornings," "your perfect travel layer," "an escape from the everyday." This turns a product into an experience.
• •Briefly explain the value of the techniques used. A short sentence like, "Created using a centuries-old block-printing technique from Rajasthan," adds immense value and justifies a premium price point, setting the brand apart from generic competitors.

Social Perception

Influencer-Driven, Niche & Targeted, Positive Association

Copy Examples

• •From the artisan's table to your wardrobe. Introducing the 'Sienna' robe, where every pattern tells a story of heritage and handcrafted care. Woven from the softest cotton and printed by hand, it’s more than loungewear—it's a piece of art. Wrap yourself in tradition. #Lolitha #HandcraftedInIndia #ArtisanalFashion #KimonoRobe #SlowFashion
• •The soul of our collection. Each print is a testament to the skill of our master artisans.
• •Tired of the ordinary? Discover Lolitha's collection of handcrafted kimono robes. Our authentic block-printed designs bring a touch of bohemian luxury to your everyday. Perfect for serene mornings and relaxed evenings. Shop the collection and enjoy 15% off your first order.
• •Lolitha: The Art of Lounging. Handcrafted kimonos and apparel for the modern bohemian.
• •Drape yourself in the timeless beauty of Rajasthani craft. The 'Jaipur Bloom' kimono is handcrafted from premium, breathable cotton, making it feel like a second skin. Our artisans use hand-carved wooden blocks to press intricate floral patterns onto the fabric, a centuries-old technique ensuring no two pieces are exactly alike. With its flowing silhouette and delicate design, this robe is your perfect companion for tranquil moments at home or as a chic layer for a beachside escape.