Brand Tone

Aspirational, confident, and slightly provocative, empowering customers to "attract looks" and "turn heads." It is also personal and appreciative, often thanking customers and collaborators. The use of questions in copy creates a direct and engaging dialogue with the consumer.

Brand Values

• •Confidence and Self-Expression
• •Sustainability and Craftsmanship
• •Quality and Affordability
• •Uniqueness

Best Practices

• •Lead with Confidence: Start copy with empowering, aspirational language. Use strong verbs and a confident tone. Frame products not just as items, but as sources of confidence and style.
• •Ask Engaging Questions: Continue the practice of using questions ("Ready to turn heads?", "Want to feel different?") to create a direct conversation with the customer and prompt them to imagine themselves using the product.
• •Highlight the "Handmade" and "Sustainable" Story: For relevant products, always weave in the narrative of craftsmanship and sustainability. Mention the materials (Iraca palm) and the artisans to add depth and value beyond the aesthetic.
• •Use Sensory and Emotive Language: Describe products with words that evoke feeling and texture. Terms like "vibrant," "sensual," "daring," "fabulous," and "elegant" align perfectly with the established brand voice.
• •Maintain a Personal Touch: Whether it's a social media post or an email, maintain the voice of a passionate founder/designer. Use "we" and "you" to create a connection, and don't be afraid to express gratitude for support, as seen in existing TikTok posts.

Social Perception

The brand is perceived as a small, independent business with unique, handcrafted products. Its participation in local markets and fashion shows suggests it is an active member of its local fashion community. The social media engagement points to a supportive customer base that values small businesses. The focus on sustainability and handmade quality is a key differentiator that resonates with ethically-minded shoppers.

Copy Examples

• •Don't just go to the beach. Own it. Our new Ties Bandeau Bikini is designed for more than just a swim—it's made to make a statement. Feel the confidence, embrace the stares. Limited edition, sustainably crafted. Tap to shop your power suit.
• •Style that tells a story. Each of our eco-friendly bags is handmade by talented Colombian artisans, weaving tradition and sustainability into a design that’s uniquely yours. Carry a piece of art, not just an accessory. Shop the sustainable collection and get 15% off your first order.
• •Why blend in when you were born to stand out? The Riviera is our answer to predictable swimwear. With its daring cut-outs and figure-celebrating silhouette, this suit is pure confidence, tailored for you. Crafted from premium, quick-dry fabric, it’s as comfortable as it is captivating. Ready to turn heads? Add to cart and start your transformation.
• •For Your Eyes Only: Our Newest Head-Turners Are Here
• •Your vacation uniform, sorted. ✨ Feel fabulous from beach to bar with our show-stopping swimwear and handcrafted eco-bags. Unique designs for an unforgettable you. #SustainableFashion #Swimwear #HandmadeBag #BeachStyle #TravelOutfit