Brand Tone

sophisticated, quality-conscious, and inspiring

Brand Values

• •Design Excellence: A "design first" approach is repeatedly emphasized, drawing inspiration from Scandinavian and Japanese aesthetics for unique, bold, and graphic patterns.
• •High Quality & Craftsmanship: Strong focus on premium, all-natural materials like 100% doubled-cotton, wood, and steel, with products crafted by hand or by skilled textile makers in Portugal in small batches.
• •Durability & Longevity: Products are "built for the long haul." Blankets are made to be non-itchy, non-shedding, non-pilling, and pre-shrunk.
• •Natural & Eco-Friendly: Commitment to using all-natural materials and environmentally friendly, sustainable production processes.
• •Comfort & Coziness: Emphasis on the tactile experience – soft, warm, breathable fabrics.
• •Enhancing Lifestyle: Products are designed to elevate everyday experiences, both indoors and outdoors, and to encourage spending more time outside.
• •Canadian Identity: Proudly a Canadian design company.
• •Customer Satisfaction: Implied through the story of wanting to create products they couldn't find themselves and highlighted by positive customer testimonials.

Best Practices

• •Emphasize Quality and Craftsmanship: Always highlight the superior materials (e.g., "100% natural doubled-cotton," "ethically sourced European raw cotton," "solid steel") and the careful production process ("crafted by hand," "made one at a time in Portugal," "small batches"). This reinforces the premium nature of the brand.
• •Lead with Design: Consistently refer to the "design first" philosophy and the Scandinavian/Japanese aesthetic inspiration. Use descriptive words that evoke visual appeal ("bold, graphic patterns," "clean, crisp design lines," "simple sophistication").
• •Speak to a Discerning Audience: Use a sophisticated yet accessible vocabulary. Assume your audience appreciates quality, sustainability, and thoughtful design. Avoid overly casual slang or overly technical jargon unless explaining specific benefits (like "hypoallergenic").
• •Connect to Lifestyle and Experience: Frame products not just as objects, but as enablers of a better lifestyle – creating cozy moments, facilitating outdoor enjoyment, bringing beauty to everyday life. Use evocative language that paints a picture of these experiences.
• •Maintain Authenticity and Passion: Let the founder's story and passion for design shine through subtly. Use phrases that convey a genuine commitment to the brand's values ("frustrated that we couldn't find...", "we decided to create them ourselves"). This builds trust and connection.

Social Perception

Customers seem to value the quality, softness, and design of the products, particularly the blankets. They are seen as items that enhance the home and outdoor experiences and are worth the investment. The brand is perceived as offering premium, well-crafted goods.

Copy Examples

• •Instagram Post (Image: Beautifully styled blanket on a porch swing): Redefine your moments of calm. Our 100% natural cotton blankets, designed in Canada and crafted with care in Portugal, bring timeless Scandinavian-inspired elegance to your indoor sanctuary or outdoor escape. Feel the difference quality makes. #BigWideOutside #NaturalLuxury #DesignFirst #OutdoorLiving
• •Facebook Ad (Carousel showcasing various products – fire pit, blanket, charcuterie board): From cozy evenings by the fire to stylish gatherings under the stars, Big Wide Outside elevates your everyday. We believe in design that endures and quality that speaks for itself. Discover our curated collection of all-natural, eco-friendly home and outdoor essentials. Built for the long haul, designed for your life. Shop now and enjoy free shipping over $150! #ProudlyCanadian #SustainableStyle #HomeDecor #OutdoorEssentials
• •Product Description (For a new blanket design): Introducing the 'Aurora' Cotton Blanket. Inspired by the serene dance of northern lights, its bold geometric pattern and rich, natural hues bring a touch of sophisticated warmth to any space. Woven from the softest, ethically sourced European cotton, the Aurora is a testament to our 'design first' philosophy and commitment to impeccable craftsmanship. Hypoallergenic, breathable, and made to last – because true comfort is timeless. #NewCollection #CottonBlanket #ScandiDesign #EthicallyMade
• •Email Newsletter Snippet (Subject: Design That Inspires Your Outdoors): At Big Wide Outside, it all started with a desire to spend more time outdoors, comfortably and beautifully. This season, let us help you transform your patio, deck, or even a cozy corner of your living room into a haven of style and tranquility. Explore our thoughtfully designed fire pits, luxurious cotton throws, and unique outdoor accessories – all crafted with natural materials and a passion for enduring quality. #OutdoorInspiration #QualityCraftsmanship #CanadianDesign
• •Website Banner (Homepage): Big Wide Outside: Where Design Meets Durability. Experience the art of living well, indoors and out, with our collection of premium, eco-conscious home and outdoor goods. Crafted by hand, inspired by nature, designed in Canada.