Brand Tone

Friendly and Approachable, Caring and Pet-Centric, Trustworthy and Reliable, Helpful and Supportive

Brand Values

• •Quality
• •Customer Experience/Satisfaction
• •Affordability (Best price)
• •Trust and Security
• •Care for Pets

Best Practices

• •Reinforce Trust and Reliability: Consistently mention quality, secure purchasing, and customer support in relevant communications.
• •Share the Brand Story (Subtly): Occasionally weave in the inspiration of Loli and Mel (the pets) to build an emotional connection and highlight the genuine passion behind the brand.
• •Emphasize Pet Focus: Ensure visuals and language consistently highlight the love and care for pets.
• •Highlight guarantees and support options.
• •Maintain a Helpful and Supportive Tone: Always be ready to answer questions and provide assistance.

Social Perception

Positive regarding product quality and delivery speed, Seen as a committed store with good support. Be mindful of potential misinterpretations of the brand name and proactively manage brand image to avoid unintended associations.

Copy Examples

• •BEM VINDO A LOLI E MEL (Welcome to Loli e Mel)
• •Nossa prioridade é oferecer uma experiência incrível para você e seu pet. (Our priority is to offer an incredible experience for you and your pet.)
• •Produtos de melhor qualidade para o seu melhor amigo. (Best quality products for your best friend.)
• •Pagamento seguro e entrega rápida com rastreamento. (Secure payment and fast delivery with tracking.)
• •Nossa equipe de suporte amigável está aqui para ajudar! (Our friendly support team is here to help!)