Brand Tone

Sophisticated, Elegant, Empowering, Confident, Timeless, Versatile, Aspirational, Worldly, Conscious, and Intentional.

Brand Values

• •Empowerment
• •Quality & Craftsmanship
• •Timeless Style
• •Versatility
• •Authenticity & Individuality
• •Conscious Consumption / Slow Fashion
• •Freedom & Boldness

Best Practices

• •Focus on the Lola Tara woman: confident, discerning, worldly, seeking quality and empowerment.
• •Share the inspiration behind designs to reinforce the 'slow fashion' and 'quality craftsmanship' aspects.
• •Emphasize the 'season-less styles' and 'timeless pieces' nature of the clothing.
• •Highlight the versatility of the designs, showing how they can be styled for various occasions.
• •Incorporate storytelling elements, similar to the 'Who Am I' section, to create a connection with the audience.

Social Perception

Lola Tara is perceived as a luxury and quality brand, empowering women through fashion, particularly known for its extensive jumpsuit collection with a focus on style and aesthetics, while aiming to improve online engagement and customer service.

Copy Examples

• •Lola Tara: Empowering women through timeless design. Discover our collection of versatile pieces, crafted for the modern woman who rules her world.
• •Experience the luxury of slow fashion with Lola Tara. Our season-less styles are made with quality materials, designed to last and reduce waste. Feel confident and beautiful in our timeless pieces.
• •From day to night, Lola Tara's versatile designs adapt to your lifestyle. Explore our collection of jumpsuits, dresses, and more, crafted for the woman who defines life by her own rules.
• •The Lola Tara woman: a world citizen, born free and fierce. She sees every street as her catwalk, expressing her unique spirit through bold and liberating fashion. Discover her style at lolatara.com.
• •Join the Lola Tara tribe: a community of women celebrating strength, embracing freedom, and choosing quality consciously. Discover the collection that empowers you to be your most authentic self.