Brand Tone

Aspirational, artisanal, and serene, evoking freedom, travel, and connection to nature through hand-crafted, intentional pieces, presented with understated beauty.

Brand Values

• •Ethical Craftsmanship
• •Quality & Authenticity
• •Global Inspiration & Heritage
• •Individuality & Storytelling

Best Practices

• •Lead with the 'Why': Always start with the story. Whether it's the founder's vision, the ethical process, or the global inspiration, this narrative is your strongest differentiator. Remind the customer they are buying a piece of a story, not just a product.
• •Use a Sensory and Evocative Lexicon: Incorporate words that align with the brand's values: intentional, artisan, handcrafted, soul, story, wild, free, serene, timeless, ethically-made. This reinforces the brand's tone in every communication.
• •Emphasize 'And,' Not 'Or': Frame the brand as offering both luxury and affordability, bohemian style and timeless elegance, global design and personal touch. This inclusive language broadens its appeal without diluting its core identity.
• •Focus on the 'How It's Made': Detail the craftsmanship. Mentioning the sterling silver base, the thick gold plating, the specific gemstones, and the conflict-free diamonds educates the customer and justifies the premium-yet-affordable price point.
• •Maintain a Calm, Confident Voice: Avoid hype, exclamation points, and urgent calls-to-action ("Limited Time!"). The copy should be as serene and confident as the jewelry itself. Let the quality of the product and the strength of the brand story drive the conversion.

Social Perception

Lolari is perceived as a premium, niche, and trustworthy artisan brand. It is seen as high-quality, designer-led, conscious, purpose-driven, authentic, and personal, standing out from mass-produced jewelry.

Copy Examples

• •Designed in the quiet of the English countryside, brought to life by artisan hands in Jaipur. Our new gemstone earrings are a whisper of the wild, made to tell your story. Discover the collection. #Lolari #ArtisanalJewellery #BohemianLuxe #EthicalFashion
• •Jewelry with soul. Lolari was born from a love for travel, a passion for design, and a promise of ethical craftsmanship. Each piece is made with intention, from our hearts to your hands. Find your forever piece today. #LolariJewellery #HandmadeWithLove #ConflictFree
• •Beyond the Trend. Discover timeless, bohemian luxe jewelry, ethically crafted with 14k gold vermeil and sterling silver. Adorn your story.
• •The Jaipur Pendant: A tribute to the city where our designs take form. Featuring an ethically sourced gemstone set in lustrous 14k gold vermeil, this piece carries the spirit of nomadic freedom. Designed to be treasured, not just worn.
• •A little intention for your inbox | Behind the scenes at Lolari