Brand Tone

Nurturing, gentle, premium, high-quality, authentic, trustworthy, eco-conscious, and minimalist.

Brand Values

• •Purity and Quality
• •Sustainability and Ethics
• •Comfort and Well-being
• •Local Craftsmanship
• •Timeless Simplicity

Best Practices

• •Lead with Gentleness: Always start with language that evokes softness, care, and comfort. Use words like "gentle," "soft," "pure," "comfort," and "nurture" consistently.
• •Emphasize the "Why": Connect every product to the brand's origin story. Remind the customer that the brand was born from a mother's search for the best for her child. This reinforces authenticity.
• •Highlight "NZ Made" and "Organic": These are powerful trust signals and key differentiators. Ensure that "GOTS Certified Organic" and "Designed and Made in New Zealand" are present in product descriptions, bios, and headlines.
• •Adopt a "Less is More" Approach: Keep the language clean, simple, and direct, just like the product designs. Avoid overly trendy slang or complicated jargon. The tone should feel as calm and minimalist as the clothing itself.
• •Focus on Benefits, Not Just Features: Instead of just saying "temperature-regulating," say "keeps them cozy in the cold and comfortable in the warmth." Frame features in the context of the baby’s direct comfort and well-being.

Social Perception

The brand is perceived as a high-trust, premium, and niche choice for organic babywear, particularly within New Zealand and Australia. Customers hold the product in very high regard due to its tangible quality and softness, viewing it as a reliable solution for babies with sensitive skin. Its perception is shaped primarily by positive product experience and word-of-mouth, given its limited broad public awareness due to the lack of social media presence.

Copy Examples

• •Pure, soft, and simple. The organic merino your baby deserves. Lovingly designed and made in New Zealand for the most delicate skin.
• •Wrap your little one in the gentle embrace of our GOTS-certified organic merino bodysuit. Crafted from superfine, silky-soft wool that breathes with their skin, it’s the perfect all-season layer. Designed with care in New Zealand, it’s a simple luxury for everyday comfort—because nothing is more precious than their well-being.
• •The feeling of pure comfort. Our organic merino is more than just a fabric; it's a promise to be gentle on their skin and kind to our planet. Every thread is thoughtfully chosen and ethically crafted here in New Zealand, so you can cherish these quiet moments with peace of mind. #lolaandme #organicbabywear #madeinNZ #sustainablebeginnings
• •For their sensitive skin: The softest organic merino
• •lola&me Organic Babywear. The softest GOTS Organic Merino. Gentle on sensitive skin. Designed & Ethically Made in NZ. Shop the collection.