Brand Tone

The brand's tone of voice is supportive, empowering, and knowledgeable, blending a caring, empathetic approach with evidence-based information. Communication is consistently positive and reassuring, aiming to build confidence in mothers. While professional, it avoids being cold or overly clinical, feeling like a trusted, knowledgeable friend who understands the emotional journey of motherhood with authenticity, being 'raw,' 'unfiltered,' and 'judgement-free'.

Brand Values

• •MAMA FIRST
• •Empowerment through Knowledge
• •Quality and Design Excellence
• •Community and Support
• •Sustainability and Social Responsibility

Best Practices

• •Lead with "Mama First": Always frame the narrative around the mother's needs, comfort, and well-being. The product is a tool to enhance *her* life. This core value should be the starting point for all copy.
• •Balance Empathy with Expertise: Combine warm, empathetic language that acknowledges the challenges of motherhood with confident, clear statements about the product's quality, clinical backing, and design effectiveness. Use phrases like "designed by physiotherapists" or "clinically researched" to build trust.
• •Use Empowering, Supportive Language: Employ verbs and phrases that empower the user, such as "reclaim your time," "feel confident," "regain your strength," and "make the best choice for you." Avoid language that creates pressure or suggests a single "right" way to be a mother.
• •Embrace Authentic Storytelling: Share real stories and testimonials from mothers. Use "raw" and "unfiltered" language when discussing the realities of postpartum life to create a genuine connection and build a strong, supportive community.
• •Maintain a Premium and Clean Aesthetic: Ensure the copy is as clean, uncluttered, and well-designed as the products themselves. Use clear, concise sentences. The language should reflect the premium quality and thoughtful Finnish design heritage of the brand.

Social Perception

The public perception of Lola&Lykke is overwhelmingly positive, seen as a premium, trustworthy, and highly effective brand. Customers praise product performance, especially the breast pump's power, portability, and design, viewing it as a "luxury experience for mums." Numerous awards and positive media mentions reinforce its reputation as a market leader in maternal wellness, with customers feeling the quality and effectiveness justify the higher price point.

Copy Examples

• •Your moment. Your wellness. Our support. The award-winning Smart Electric Breast Pump was designed for the moments in between —powerful, quiet, and completely wire-free, so you can reclaim your time without missing a drop. Because looking after you is the best way to look after them. #LolaLykke #MamaFirst #BreastfeedingSupport
• •We started Lola&Lykke with a simple mission: MAMA FIRST. As mums ourselves, we felt the shift —all the focus moves to the baby, and mum's well-being is often forgotten. We're here to change that. From clinically-proven support wear to expert-led advice, every part of Lola&Lykke is designed to empower and support you through the real, raw, beautiful journey of motherhood. You're not alone in this.
• •Hi [Name], Navigating the fourth trimester is a journey of its own. Your body is healing, your world has changed, and you deserve support that understands. Our Core Restore Postpartum Support Band is designed with Finnish physiotherapists to offer 360 ° compression that helps you regain core strength and feel secure. It ’s more than support wear; it ’s a daily hug for your healing body. Discover how we can support you today.
• •Wellness, Designed for Motherhood. Explore our collection of award-winning, expert-approved essentials created to support you from pregnancy to postpartum and beyond.
• •Everything you need, nothing you don't. Pump, store, and feed seamlessly. Tap to make your journey smoother.