Brand Tone

Professional, Expert, Sophisticated, Vanguard, Caring, Trustworthy, Approachable, and Welcoming.

Brand Values

• •Professionalism: A core value is the professionalization and elevation of beauty treatments for the eyes.
• •Quality: They stress the use of high-quality products and services.
• •Innovation & Vanguardism: Staying ahead with innovative treatments and techniques is important.
• •Client Well-being & Health: They believe in enhancing beauty while caring for the client's health and providing a comfortable, relaxing environment.
• •Empowerment: They aim to make women feel beautiful and confident in their daily lives, not just for special occasions.
• •Education: They provide information on proper lash care and the importance of professional services.

Best Practices

• •Always Prioritize Professionalism and Expertise: Use language that reflects deep knowledge and skill in lash and brow artistry. Avoid overly casual slang or jargon that might undermine this. Clearly state qualifications and years of experience where appropriate.
• •Emphasize Quality and Safety: Consistently mention the high-quality, cruelty-free (if applicable, as seen on TikTok) products and the safety/hygiene standards upheld in all services. This builds trust and aligns with their caring value.
• •Maintain a Sophisticated and Elegant Vocabulary: Choose words that convey a sense of luxury, artistry, and refinement, without being pretentious. This appeals to clients seeking a premium experience.
• •Infuse Warmth and Care: While professional, the tone should also be welcoming and reassuring. Use phrases that show understanding of client needs and desires for both beauty and well-being. Highlight the relaxing and pampering aspects of the experience.
• •Be Informative and Educational: Share tips on lash/brow care, explain the benefits of different treatments, and address common concerns. This positions Lola Lash as a knowledgeable leader and a resource for clients, reinforcing their value of education.

Social Perception

Lola Lash is perceived as a specialized and professional provider of eyelash and eyebrow services in Chile, seen as experts who prioritize quality, safety, and client satisfaction. The brand is associated with enhancing natural beauty and providing a sophisticated experience. Their efforts to educate the public on the risks of unprofessional services likely contribute to a perception of trustworthiness and authority in their field. Clients seem to value the relaxing atmosphere of their salons.

Copy Examples

• •Headline: Elevate Your Gaze: Experience the Art of Lash & Brow Perfection. Body: At Lola Lash, we blend artistry with expertise to enhance your natural beauty. Discover our sophisticated lash and brow treatments, designed for the modern woman who values quality and care. Book your transformation today. #LolaLash #ExpertBeauty #SophisticatedLook
• •Headline: Trust Your Eyes to the Professionals. Body: Since 2014, Lola Lash has been dedicated to perfecting the art of lash and brow services. Our highly skilled specialists use only premium products and innovative techniques to ensure stunning, healthy results. Because you deserve the best. #LolaLashChile #ProfessionalCare #BeautyExperts
• •Headline: More Than Beauty, It's a Ritual of Self-Care. Body: Indulge in a moment of tranquility at Lola Lash. From our relaxing aromatherapy to our meticulously applied lash extensions, every detail is curated for your comfort and well-being. Feel beautiful, inside and out. #LolaLashExperience #SelfCare #RelaxAndBeautify
• •Headline: The Lola Lash Standard: Uncompromising Quality, Unforgettable Results. Body: We are committed to leading the industry with avant-garde treatments that celebrate your unique beauty. Our passion for excellence ensures you'll leave feeling confident and radiant. See the Lola Lash difference. #VanguardBeauty #QualityLashes #LolaLashGlow
• •Headline: Invest in Your Confidence. Invest in Your Lashes. Body: Beautiful lashes and brows are more than an accessory; they're a statement. Lola Lash offers personalized consultations and services to create the perfect look that complements your style and daily life. #LashGoals #BrowPerfection #ConfidentYou #LolaLash