Brand Tone

Relaxed and natural, aspirational and escapist, simple and direct.

Brand Values

• •Natural Aesthetics
• •Comfort & Ease
• •Bohemian & Free-Spirited Lifestyle

Best Practices

• •Use Evocative, Sensory Language: Incorporate words that evoke the senses associated with a beach lifestyle: "sun-kissed," "ocean breeze," "salty air," "sandy toes," "natural texture." This reinforces the escapist and natural value.
• •Maintain a Relaxed and Simple Tone: Avoid overly formal or complex language. The copy should feel as comfortable and easygoing as the lifestyle the brand promotes. Speak directly and warmly to the customer.
• •Emphasize the "Bohemian" Spirit: Consistently use terms like "bohemian," "free-spirited," "wanderlust," and "artisan" to build a strong association with this target lifestyle.
• •Tell a Story of Place: Connect the products back to their inspiration—the sea, the tropics, a coastal town. This creates a stronger emotional connection than just describing the item itself.
• •Differentiate with Clarity: Given the name confusion with other brands, use a clear tagline in communications (e.g., "Lola Jane Style Collection: Your home for coastal & bohemian treasures") to help solidify the brand's unique identity in the customer's mind.

Social Perception

The external social perception is currently undocumented due to absence of public reviews, social media engagement, or press mentions. Perception is limited to the brand's website presentation, with a significant challenge being name similarity to other 'Lola Jane' brands which could cause confusion and dilute identity.

Copy Examples

• •Embrace the coastline. Discover handcrafted sea shell jewelry and tropical décor that bring the calm of the ocean to your home and style.
• •Adorn yourself with the ocean's treasures. Our latest sea shell necklace is a simple reminder of sunny days and salty air. #LolaJaneStyle #SeaShellJewelry #BohemianVibes #BeachInspired
• •Let the tropical breeze flow through your space. This natural fiber wind chime is designed for the modern bohemian, creating a peaceful soundtrack for your easy-living lifestyle.
• •Just in: Your Piece of Paradise 🌴
• •Inspired by the endless summer and the free-spirited rhythm of a bohemian life, Lola Jane Style Collection was born. We curate and create pieces that connect you to the coast, wherever you may be.