Brand Tone

Feminine, Delicate, Personal, Heartfelt, Artisanal, Quality-Conscious, Approachable & Friendly

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Personalization
• •Femininity & Empowerment
• •Customer Happiness
• •Family & Small Business Ethos
• •Authenticity

Best Practices

• •Embrace "Dainty" & "Delicate": Consistently use adjectives that reflect the minimalist, feminine, and light nature of the jewelry (e.g., dainty, delicate, minimalist, elegant, subtle, fine, light, effortless).
• •Highlight "Handcrafted" & "Made with Love": Always emphasize the artisanal, handmade quality and the personal, heartfelt approach behind the brand. This is a key differentiator.
• •Tell the Story: Weave in elements of the brand story – the NYC origins, the family aspect, being woman-owned, and even the namesake Lola the dog – to build connection and authenticity.
• •Focus on Quality Materials & Genuine Stones: Clearly communicate the use of high-quality materials like 14k gold filled, sterling silver, and genuine gemstones to reinforce value and trustworthiness.
• •Maintain a Warm, Approachable Voice: Whether in product descriptions, social media, or customer service, keep the tone friendly, helpful, and appreciative, reflecting the brand's commitment to customer happiness.

Social Perception

Positive & Trusted, Associated with Delicacy and Elegance, Reliable, Gift-Worthy

Copy Examples

• •Headline: Adorn Yourself with Handcrafted Elegance. Discover Lola Bean Jewelry. Body: Each Lola Bean piece is designed and handcrafted with love in our NYC studio, using only the finest 14k gold filled and genuine gemstones. Find your everyday sparkle.
• •Social Media Post (Image: Layered necklaces): Caption: Layer on the love ✨ Our minimalist designs are made to be mixed, matched, and cherished. Handcrafted for your unique story. What layers are you loving today? #LolaBeanJewelry #HandmadeWithLove #DaintyAndDivine
• •Product Description Snippet (for a birthstone necklace): Celebrate life's precious moments. This delicate [Birthstone Name] necklace, featuring a genuine, handpicked gemstone, is lovingly handcrafted to add a personal touch to your everyday style or become a meaningful gift. Made with quality 14k gold filled for lasting beauty.
• •Email Subject Line: A Little Sparkle, Handmade Just For You ✨ Email Preview: From our family to yours – discover new dainty arrivals and the stories behind our designs.
• •About Us Snippet (for website or marketing material): More than just jewelry, Lola Bean is a piece of our heart. Founded in NYC in 2005, our woman-owned small business pours passion into every handcrafted design. We believe in quality, a touch of minimalist charm, and making you feel beautiful, effortlessly.