Brand Tone

Chic, Modern, Caring, Playful, Friendly

Brand Values

• •Quality and Style
• •Pet Well-being and Comfort
• •Community and Giving Back
• •Curated Selection
• •Supporting Female Entrepreneurs

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of the Lola and Fluff voice (chic, caring, playful, modern, friendly), including "do's and don'ts," preferred vocabulary (e.g., "paw-rent," "furry bestie," "luxe"), and emoji usage. Share this with anyone creating content.
• •Speak *From* Lola (and Diana): Continue the "Xo, Lola" sign-off where appropriate and weave the founding story/persona into the narrative. This adds a personal, caring touch. The voice should feel like it's coming from a stylish, loving pet owner who genuinely wants the best for other pets and their owners.
• •Balance Style with Substance: While "chic" and "modern" are key, always tie these back to benefits for the pet and owner (e.g., "stylish *and* durable," "fashionable *and* comfortable"). Avoid sounding purely superficial. Highlight the quality of materials and craftsmanship.
• •Engage and Build Community: Use questions, polls, and calls for user-generated content in social media copy. Respond to comments and messages in the established brand tone. Reinforce the community aspect, especially in relation to the charitable donations.
• •Stay Visually Consistent: Ensure the copy is always paired with high-quality, aesthetically pleasing visuals (photos and videos) that reflect the modern, chic, and caring nature of the brand. The copy should complement the imagery, and vice-versa, to create a cohesive brand experience.

Social Perception

Customers who purchase from Lola and Fluff likely perceive the brand as a source for trendy, high-quality, and aesthetically pleasing pet products that go beyond basic utility. They appreciate the modern design and the "luxe" feel. The brand likely appeals to "dog moms" and pet owners who are active on social media and enjoy sharing their pets' stylish lifestyles.

Copy Examples

• •Instagram Post (Showcasing a new stylish dog bed): Dreaming of a paw-fectly chic nap? ✨ Our new LunaLounger isn't just a bed, it's a statement piece for your home *and* the ultimate cozy cloud for your furry bestie. Snooze in style! 😉 #LolaAndFluff #ModernPup #DogBed #LuxuryPet #HomeDecorForPets
• •Facebook Ad (Highlighting a durable and fashionable collar): Adventure in style, romp with confidence! 🐕‍🦺 Our CityStride collars blend runway-ready looks with the everyday durability your explorations demand. Because your pup deserves the best, and so does your peace of mind. Shop the collection and let's make those walks wonderful! ❤️ #LolaAndFluff #DogFashion #StylishPup #QualityPetGear #DogCollar
• •Product Description (For a playful dog toy): Unleash the zoomies! 🎉 Crafted for serious fun and stylish enough to leave out (no judgment!), our 'WiggleWonder' toy is here to make playtime the chicest part of your pup's day. Made with love, designed for joy. Xo, Lola #LolaAndFluff #PlayfulPup #DogToy #ModernDog #PetEnrichment
• •Email Newsletter Snippet (Announcing a new collection): Hey, Paw-some Fam! 👋 Get ready to refresh your pup's look (and yours!). Our latest collection just dropped, blending cozy comforts with that signature Lola & Fluff flair. Because life’s too short for boring walks and uninspired naps. Come see what’s new – your furry friend will thank you! 😉 [Link to New Collection] #LolaAndFluff #NewCollection #PetBoutique #ModernPetParent
• •TikTok Video Caption (Short clip of a dog happily wearing a sweater): Sweater weather just got a whole lot cuter! 😍 Obsessed with how cozy AND chic [Dog's Name] looks in our new knit. Who says comfort can't be fabulous? ✨ #DogFashion #LolaAndFluff #FallVibes #PupStyle #DogSweater #CuteDog