Brand Tone

Loki et Luna's tone of voice is predominantly: Friendly and Passionate, Playful and Humorous, Enthusiastic and Geek-Positive, and Trustworthy and Caring. It combines a warm, approachable, and genuine love for animals with a sense of fun and an open embrace of "geek culture," while also emphasizing quality and well-being.

Brand Values

• •Animal Welfare
• •Quality and Originality
• •Passion and Personal Connection
• •Transparency
• •Fun and Joy

Best Practices

• •Always Lead with Passion: Every piece of copy, from a product description to a social media post, should reflect a genuine love for animals. Use emotive and enthusiastic language.
• •Embrace Your Niche: Don't shy away from the 'geek culture' aspect of your brand. It's a key differentiator. Use references to popular movies, shows, and games where appropriate, especially when promoting licensed products.
• •Keep it Playful and Personable: Use a conversational and friendly tone. Address your audience directly, ask questions, and encourage interaction. Use humor and lighthearted language to make your brand relatable.
• •Balance Fun with Trust: While the tone can be playful, always ensure that the quality and health benefits of your products are clearly communicated. This builds trust and reassures customers that you are serious about their pets' well-being.
• •Be Visually Consistent: Match your copy's tone with your visual branding. Use bright, fun, and high-quality images and videos of pets enjoying your products. This visual consistency reinforces the brand's personality.

Social Perception

Loki et Luna is perceived very positively by its audience as a reliable and trustworthy brand with a heartfelt origin and genuine passion for animals. Their unique 'geek' themed pet accessories differentiate them, fostering a strong sense of community. They are seen as more than just a pet store, actively engaging with customers and sharing their interests.

Copy Examples

• •Unleash your pet's inner hero! 🐾 Our new collection of Marvel-licensed toys has arrived. Whether your furry friend is more of a mischievous Loki or a mighty Thor, we have the perfect toy for their next epic adventure. Shop now and let the playtime begin!
• •Hop into Easter with treats your pet will love! 🐰 Our special Easter calendar for dogs is here, filled with delicious and safe goodies. Forget the chocolate eggs—give them something they can really get excited about. Limited stock available, so get yours before they're all gone!
• •From one pet lover to another, we know that nothing is too good for our four-legged family members. That's why we're committed to bringing you the best natural treats and the coolest geeky toys. Because your pet deserves the best of both worlds. ✨
• •Did you know that a happy gut makes for a happy pet? We're breaking down the benefits of natural, digestible treats for your furry companion. Learn how to choose the best snacks to keep their tails wagging and their tummies happy. Read more on our blog!
• •We love seeing our products in action! ❤️ Check out this adorable picture from @[customer_username]. We're so happy that [pet's name] is loving their new toy. Want to be featured? Tag us in your photos with #lokietluna!