Brand Tone

Practical and Empowering

Brand Values

• •Functionality and Practicality
• •Quality and Durability
• •Style and Aesthetics
• •Value and Affordability
• •Customer-Centricity

Best Practices

• •Lead with the Benefit: Start copy with what the customer gains. Instead of "Our bag has many pockets," write "Stay effortlessly organized with pockets for everything."
• •Use Empowering Language: Frame product features as tools for the customer's success. Use words like "conquer," "master," "simplify," and "streamline" to describe the experience of using a LOKASS bag.
• •Keep it Clear and Concise: Avoid overly technical jargon. The tone is practical, so the language should be direct and easy to understand, focusing on real-world use cases.
• •Balance Function with Style: Always mention both aspects. A LOKASS bag isn't just useful; it's also stylish. Ensure marketing visuals and descriptions reflect this duality. For example: "The durable, spacious tote that complements any outfit."
• •Amplify the Customer's Voice: Regularly feature authentic customer reviews and photos in marketing materials. This reinforces the brand's social perception as reliable and customer-approved, and it maintains a grounded, trustworthy tone.

Social Perception

The public generally perceives LOKASS as a reliable and smart choice for everyday bags. Customers appreciate that the products deliver on their promises of space, organization, and style. Positive reviews often use phrases like "game changer" and "excellent purchase," indicating high levels of satisfaction. The brand is seen as a go-to for functional items like lunch bags and diaper bags that are also aesthetically pleasing. While there are some criticisms regarding specific features like insulation or long-term wear, the overwhelming sentiment is positive, solidifying its reputation as a trustworthy and practical brand.

Copy Examples

• •Headline: Your Day, Organized. Your Life, Simplified. Body: From busy commutes to weekend getaways, LOKASS bags are designed for how you really live. Discover smart storage, durable materials, and effortless style that keeps up with you.
• •Headline: The Lunch Break You Deserve. Body: Say goodbye to cramped containers and lukewarm lunches. Our insulated lunch tote features a wide-open design and spacious interior to fit your meals, snacks, and drinks with ease. Stylish, durable, and easy to clean —because your break should be a break.
• •Subject: Stop Searching. Your Perfect Backpack is Here.
• •Caption: Organized chaos is still chaos. Let's fix that. 💪 Our multi-function diaper bag has a spot for everything, so you can find anything. Thanks for sharing, [User]! #LOKASS #ParentingWin #DiaperBag
• •Headline: The 9-to-5 and Beyond. Body: Your hustle deserves a bag that works as hard as you do. Our laptop backpacks combine sleek, professional style with the heavy-duty space and protection you need for your tech and daily essentials. Travel smart, arrive in style.