Brand Tone

minimalist, community-focused, and nostalgic

Brand Values

• •Local Pride and Community
• •Quality and Craftsmanship
• •Simplicity and Minimalism
• •Co-creation and Customer-Centricity
• •Nostalgia and Storytelling

Best Practices

• •Lead with the Local Angle: Always emphasize the "local" aspect. Whether it's the motif's origin, the Norwegian production, or the community-driven ideas, this is your unique selling proposition.
• •Use Storytelling: Don't just describe the poster; tell the story behind it. Share the history of the landmark, the feeling of the landscape, or the nostalgia of the object depicted. This creates an emotional connection.
• •Maintain a Minimalist Tone: Your language should mirror your designs—clean, simple, and direct. Avoid overly complex or flowery words. Let the quality of the product and the beauty of the image speak for themselves.
• •Incorporate "Co-creation" Language: Use inclusive words like "we," "together," and "our community." Actively invite engagement by asking questions and promoting features like the wish list to make customers feel like part of the brand.
• •Be Consistent Across All Channels: Ensure the tone, values, and key messages are the same on your website, Instagram, Facebook, and any other customer touchpoint. From product descriptions to social media captions, the voice of Lokal Plakat should be instantly recognizable.

Social Perception

The brand is perceived positively as a niche provider of high-quality, locally relevant art. Interactive elements like the wish list contribute to a favorable view, positioning the brand as a modern, engaging digital art gallery that taps into a sense of identity and belonging for customers. The business appears trustworthy and reliable with clear customer service policies and no significant negative feedback.

Copy Examples

• •Bring a piece of home, home. Our new [Landmark Name] poster is here, celebrating the stories and memories that shape our community. Printed on premium Norwegian paper, it’s more than art—it’s a feeling. Where in your home would this view fit perfectly? #LokalPlakat #NorwegianDesign #LocalArt
• •What local spot holds a special place in your heart? A quiet street, a childhood park, a favorite view? We want to know. Our next bestseller could be your idea! Visit our website and submit your wish to our 'ønskeliste'. Let's create something beautiful together. #LokalPlakat #CommunityArt #MyNorway
• •Experience local art at its finest. Our 'Signatur' collection is crafted for those who value unparalleled quality. Using the finest materials for exceptional detail and longevity, each piece is a collector's item. Hand-finished with an optional frame and passepartout included. Elevate your space with a masterpiece of local design. [Shop the Signature Collection] #LokalPlakat #PremiumArt #ScandinavianHome
• •Your memories, our design. Turn your favorite photo into a timeless, minimalist poster. Perfect for gifts or preserving a special moment. DM us to start creating! #LokalPlakat #CustomArt #PersonalizedGift
• •Discover minimalist posters of Norwegian landmarks. Locally designed and produced on premium matte paper. Free shipping on orders over [Amount]. Shop local art today. #LokalPlakat #WallArt #Norway