Tono de Marca

Aspirational, accessible, and eclectic

Valores de Marca

• •Curation and Quality
• •Aesthetic Enhancement
• •Convenience and Security
• •Customer Focus

Mejores Prácticas

• •Create a Brand Voice Chart: Document the brand's personality (Aspirational, Accessible, Eclectic), tone words (elegant, comfortable, stylish, quality, selected), and what to avoid (technical jargon, overly casual slang). This ensures anyone writing for the brand has a clear guide.
• •Unify the Language: Decide on a primary language (English or Portuguese) and ensure all website copy, from product titles to checkout instructions, is consistent. If targeting both audiences, use a professional translation service or a seamless language-switching app. Correct typos like "productos" to "products" to enhance professionalism.
• •Tell the Curation Story: Instead of just saying "Selected products," use copy to explain *why* something was selected. For example, "We chose this humidifier for its whisper-quiet technology and minimalist design, fitting perfectly into a peaceful home."
• •Align Copy with Visuals: Ensure the aspirational language is matched by high-quality, professional product photography and a clean website design. The promise of "luxury" and "elegance" is undermined by poor visuals.
• •Develop a Social Media Persona: Once social media accounts are created, extend the brand voice there. Use Instagram to showcase the aesthetic value of products in real-life settings and Facebook to build a community by sharing home decor tips or beauty tutorials, all while maintaining the friendly and aspirational tone.

Percepción Social

Due to the lack of social media presence and third-party reviews, the brand's social perception is currently neutral and largely undefined. It has a very low online visibility, meaning that public opinion has not yet been formed. The brand's perception is, for now, entirely controlled by the image it projects on its own website.

Ejemplos de Copy

• •Your Curated Corner of the World. Discover selected treasures for your home, beauty, and family.
• •Elegance in Simplicity. This Nordic-inspired ceramic vase brings a touch of minimalist beauty to any space. Its clean lines and donut-hollow design create a modern focal point, perfect for showcasing a single stem or standing alone as a sculptural piece. Transform your room into a sanctuary of style and comfort.
• •Unlock your glow. ✨ Our new collection of High-Quality Velvet Lipsticks delivers luxurious, moisturizing color that lasts. Swipe on elegance and feel beautiful from the inside out. Shop the link in bio to find your perfect shade! #LojinhaDaPaty #VelvetLipstick #ElegantBeauty
• •For a Home as Unique as You 🏡✨
• •Style for the Little Ones. Let your child's personality shine with our collection of stylish and elegant accessories. From playful hair bands to chic sunglasses, each piece is selected for quality and charm, ensuring your little one stands out with confidence.