Tono de Marca

Reassuring, direct, and empowering; communicating with urgency, understanding customer frustration, and offering practical, simple solutions without technical jargon.

Valores de Marca

• •Reliability
• •Simplicity
• •Customer-Centricity
• •Trustworthiness
• •Efficacy

Mejores Prácticas

• •Lead with the Problem: Always start by acknowledging the customer's pain point (stress, damage, frustration from leaks). This creates an immediate connection.
• •Focus on "Peace of Mind": Frame the product's benefit not just as a sealed crack, but as the end of worry and the return of a secure home environment. This is their core brand promise.
• •Use Numbers to Build Trust: Continue leveraging specific figures like "+30,000 infiltrations resolved" and positive review counts to quantify success and build credibility.
• •Emphasize "Easy & Empowering": Consistently highlight the DIY nature of the product. Use words like "simple," "anyone can do it," "no professionals needed," and "take control" to empower the customer.
• •Maintain a Direct, Reassuring Voice: Write in a clear, confident, and supportive tone. Avoid overly technical language and speak to customers as a trusted expert who understands their problem and has the definitive solution.

Percepción Social

Perceived as a specialized problem-solver. Satisfied customers view it as a highly effective 'miracle' solution, while potential new customers approach with healthy skepticism, seeking independent reviews and proof. Overall, it's seen as a go-to source for a very specific need, not a general home goods store.

Ejemplos de Copy

• •Tired of the drip? End leaks for good. That constant drip isn't just annoying—it's damaging your home and your peace of mind. SelaTudo creates a 100% waterproof barrier on any surface, from roofs to bathrooms. One easy application is all it takes. Join over 30,000 happy families who trust Loja Pra Casa. Shop Now & Seal the Deal.
• •The Power to Fix Leaks is in Your Hands. Why wait for a handyman? SelaTudo was designed for you. Our advanced, polyurethane formula is simple to apply with a brush and dries to a clear, tough, and permanent seal. Take control of your home repairs and protect your investment with confidence. No special skills needed.
• •Cracked? Leaking? // Apply SelaTudo. // Wait 24h. // Problem solved. Don't replace it, seal it! Stop leaks in their tracks. Link in bio! #DIY #HomeRepair #Waterproof
• •See how Cynthia fixed her 3-year leak. For three years, Cynthia C. worried every time it rained. After one coat of SelaTudo, her roof is finally secure. She told us: "It's the best sealant I've ever used!! Sensational!! I recommend it!!" You don't have to live with leaks. Find out why thousands of Brazilians are choosing Loja Pra Casa for ultimate peace of mind. Read More Stories.
• •Loja Pra Casa | SelaTudo Sealant. Fix Roof & Wall Leaks Fast. Official Store. Fast-acting waterproof sealant for concrete, wood, tile & more. Free shipping on orders over R$459,90.