Brand Tone

Friendly and Approachable, Helpful and Customer-Focused.

Brand Values

• •Accessibility/Affordability
• •Convenience
• •Customer Satisfaction
• •Transparency and Trust
• •Quality

Best Practices

• •Use phrases like 'preço acessível,' 'qualidade e segurança,' 'economize tempo e dinheiro'.
• •Maintain a Human Touch: Refer to 'humanized support' and a team that cares.
• •Avoid jargon and make it easy for customers to understand the benefits and how to purchase.
• •Reinforce Trust and Security: Regularly mention secure payment methods, data protection, and satisfaction guarantees to reassure customers.
• •Highlight Free Shipping to all Brazil

Social Perception

A trustworthy brand that provides accessible and quality products while ensuring customer satisfaction and transparency.

Copy Examples

• •Olá prezado cliente
• •produtos de ponta com a preço bem acessível
• •Free Shipping to all Brazil
• •no conforto de sua casa, economize tempo e dinheiro
• •Compra Segura