Brand Tone

Practical, Accessible, and Benefit-Oriented

Brand Values

• •Convenience
• •Innovation
• •Practicality

Best Practices

• •Lead with the Benefit: Always start by highlighting the problem the product solves or the primary benefit it offers. Instead of "Portable Blender," say "Fresh Smoothies Anywhere."
• •Use Action-Oriented Language: Employ strong verbs and direct calls to action (CTAs). Phrases like "Get yours," "Discover," "Shop now," and "Click to see" encourage immediate engagement.
• •Keep it Simple and Direct: Avoid jargon or complicated sentences. The language should be as straightforward and easy to use as the products themselves. Use short paragraphs and bullet points for readability.
• •Incorporate Urgency and Scarcity: Use promotions, limited-time offers, and phrases like "Last units!" to encourage quicker purchasing decisions, which is a common and effective tactic for this type of e-commerce store.
• •Show, Don't Just Tell: Pair the copy with videos or GIFs of the product in use. The copy should complement the visual by explaining the key benefits being demonstrated, reinforcing the product's practicality and value.

Social Perception

An online destination for discovering interesting and useful products that offer solutions to everyday problems, perceived as a purveyor of practical gadgets and clever items.

Copy Examples

• •Your healthy routine, anywhere. Blend fresh smoothies at the office, gym, or on the go. Practicality that fits in your bag. Get yours with 30% OFF today!
• •Tired of spending hours chopping? This is your solution. Cut vegetables, fruits, and more in seconds. More time for you, less work in the kitchen. Click to see it in action!
• •Double your closet space instantly! Store blankets, winter coats, and pillows compactly. Protect your clothes and get organized. The simple solution for a tidy home.
• •Eyes on the road, phone in sight. This magnetic holder offers a secure and simple view of your GPS. Drive safer and smarter. Easy to install, essential for your car.
• •Why make life harder? At Lojas Lifestyle, we find the most innovative products to solve your daily problems. From the kitchen to your car, discover practical solutions that just make sense. Shop our best-sellers now.