Brand Tone

Friendly, Enthusiastic, Playful, and Helpful

Brand Values

• •Love and Care for Pets
• •Customer Convenience
• •Engagement and Community
• •Fun and Joy
• •Quality/Practicality

Best Practices

• •Create a Brand Voice Guide: Document the identified tone (Friendly, Enthusiastic, Playful, Helpful) with examples of "do's and don'ts." Include preferred vocabulary, level of formality, and use of humor or emotion. Share this with anyone creating content.
• •Know Your Audience: Continue to understand what resonates with Brazilian pet owners. Use language, cultural references (where appropriate and if aligned with the brand), and humor that they connect with. Keep an eye on social media comments and engagement for clues.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video, or a customer service email, the core tone should feel familiar. Adapt the style slightly for the platform (e.g., more emojis and brevity on TikTok), but the underlying personality should remain.
• •Emphasize Benefits with Emotion: Connect product features to the emotional benefits for both the pet and the owner. Instead of just saying "durable bed," try "a cozy sanctuary for your best friend that’s built to last through countless naps and dreams."
• •Train and Review: Ensure anyone writing for the brand understands the tone. Regularly review content before it goes live to check for consistency and alignment with the brand voice. Provide feedback to help writers hone their ability to capture the desired tone effectively.

Social Perception

Largely positive, with the brand seen as a provider of appealing pet products and a fellow enthusiast in the pet-loving community.

Copy Examples

• •Instagram Post (New Product): "🐾 Big news, pet parents! 🎉 Our super-snuggly DreamCloud Pet Bed just dropped! ✨ Give your furry bestie the gift of ultimate comfort. Swipe up to see why tails are wagging uncontrollably! #LojaPetMais #PetComfort #NewArrival #SpoilYourPet"
• •Facebook Ad (General Promotion): "🐶🐱 Is your furball feeling a bit blah? Time for a Pet Mais pick-me-up! 😉 From playful toys to cozy beds, we've got everything to turn that frown (or meow) upside down! Enjoy FREE shipping on orders over X! Shop now: [link] #PetMaisJoy #HappyPets #DogLovers #CatLovers"
• •TikTok Video Caption (Humorous): "When your human *finally* gets you that toy you've been eyeing from @loja.pet.mais 👀😂 Tag a pet parent who needs to see this! #PetComedy #LojaPetMaisFinds #SpoiledDog #FunnyPets"
• •Email Subject Line (Sale): "Woof & Meow! 💌 HUGE Savings Inside for Your Furry Friend!" Email Body Snippet: "Hey [Customer Name], because we know your pet deserves the best (and you deserve a treat too!), we're giving you an exclusive peek at our Pawsome Deals! 🦴🧸 Get up to 30% off selected items that'll make your furry companion jump for joy. Don't wait, these treats are flying off the shelves! Shop now: [link]"
• •Website Banner (Homepage): "Making Pets Happy, One Paw-some Product at a Time! 😊 Explore Our Latest Collection & Enjoy Free Shipping!"