Brand Tone

Elegant & Sophisticated, Aspirational yet Accessible, Feminine & Trendy, Direct & Encouraging

Brand Values

• •Quality
• •Customer Satisfaction
• •Beauty & Elegance
• •Trustworthiness
• •Value for Money

Best Practices

• •Always Emphasize Elegance and Shine: Use words like "elegance," "shine," "radiant," "sparkle," "sophisticated," "stunning" consistently in product descriptions and promotional materials. This reinforces the core "Brilhe com Elegância" message.
• •Balance Aspiration with Accessibility: While showcasing beautiful, desirable jewelry, always pair it with mentions of value, good pricing, or promotions to make it feel attainable. Avoid overly exclusive or unapproachable language.
• •Speak Directly and Positively to the Customer: Use "you" and "your" to create a connection. Maintain an encouraging and appreciative tone, especially in customer interactions and calls to action.
• •Highlight Quality and Trust: Weave in mentions of product quality, craftsmanship (where applicable), and the trustworthiness of the shopping experience (e.g., "just as pictured," "secure checkout") to build confidence.
• •Stay Visually Cohesive: Ensure that the language used in copy complements the visual style of the photography and videography – which should be clean, bright, and focused on the beauty of the jewelry. The copy should enhance the visual story, not detract from it.

Social Perception

Positive (among customers), Visually Appealing, Reliable (for online shoppers), Emerging Brand Awareness

Copy Examples

• •Image: Sparkling necklace and earring set on a velvet display. Unlock your inner shine. ✨ Our new 'Celestial Dreams' collection has arrived, blending timeless elegance with a touch of modern magic. Discover pieces designed to make you feel radiant every day. Shop now via the link in bio! #LojaPercala #ShineWithElegance #NewArrivals #JewelryLove
• •Video: Short clips of different women smiling and confidently wearing Percala jewelry in various settings (cafe, office, evening out). Elegance that speaks your style. At Loja Percala, we believe beautiful jewelry shouldn't be a dream, but a reality. Find high-quality, stunning pieces at prices you'll love. Enjoy Free Shipping on your first order! 👉 Shop the Look: [Link to Website]
• •Video: Quick cuts of a hand displaying different rings and bracelets, with text overlays like "Glow Up!" "Treat Yourself!". That feeling when your new Percala piece arrives! 😍 Obsessed is an understatement. Which one is your fave? Let us know below! 👇 #PercalaJewelry #TikTokMadeMeBuyIt #SparkleEveryDay #JewelryGoals
• •Image: High-quality shot of a detailed pendant necklace. Adorn yourself with sophistication. This exquisite [Pendant Name] pendant from Loja Percala features [mention a key detail, e.g., 'a delicate micro-pavé setting']. Perfect for adding a touch of elegance to any outfit. Great quality, even better price. Click to explore more and shine brighter! #Percala #ElegantJewelry #NecklaceLove #AffordableLuxury #StyleInspo
• •Discover Your Sparkle. Quality Jewelry. Accessible Prices. Shine with Percala. ✨ Enjoy up to 60% OFF + Free Shipping! [Shop Now Button]