Brand Tone

Youthful & Energetic, Casual & Approachable, Trendy & Modern, Inclusive & Welcoming, Slightly Playful

Brand Values

• •Style & Self-Expression
• •Comfort & Quality
• •Versatility & Timelessness (aspirational)
• •Accessibility
• •Inclusivity & Community
• •Simplicity with Purpose

Best Practices

• •Know Your Audience, Speak Their Language: Continuously engage with your audience on social media to understand their slang, references, and communication style. Use language that feels natural and relatable to a youthful, trend-aware Brazilian customer.
• •Emphasize “Você” (You): Make the copy customer-centric. Focus on how the clothes make *them* feel and what the clothes allow *them* to do or express. Use direct, informal address.
• •Keep it Energetic and Positive: Use vibrant language, emojis where appropriate (especially on social media), and an upbeat tone. Highlight the fun and self-expression aspects of fashion.
• •Be Visually Consistent with Your Words: Ensure the tone of the copy matches the energy and style of the product photography and videography. If the visuals are playful, the copy should be too.
• •Create a Simple Style Guide: Briefly document key “Nezy voice” characteristics (e.g., "We are: energetic, inclusive, casual. We are not: overly formal, exclusive, complicated"). Include a list of preferred terms and phrases, and those to avoid. This helps ensure anyone writing copy stays on brand.

Social Perception

Customers seem to respond positively to the visual appeal of the products, as seen by likes and positive emojis on Instagram. Engagement often revolves around product inquiries (availability, price), indicating active interest from shoppers. The brand appears to be building a community around a youthful, casual, and expressive style, particularly on Instagram and TikTok.

Copy Examples

• •Instagram Post (New T-shirt Collection): Level up your look! 🚀 Our new tees just dropped, bringing fresh vibes and ultimate comfort. Grab yours and own your style. #NezyStyle #StreetwearBrasil #NewCollection #ConfortoTotal
• •Facebook Ad (General Store Promotion): Your style. Your rules. 🔥 Nezy Brasil has the fits that let you be you. From comfy hoodies to standout graphic tees, find your next favorite piece. Shop now and express yourself! ✨ [Link to website] #NezyBrasil #ModaComPersonalidade #EstiloUnico
• •TikTok Video Caption (Outfit of the Day): OOTD check! 😎 Rocking that new Nezy drop. Feeling good, looking fresh. What’s your vibe today? #NezyFits #GRWM #TrendAlertBrasil #StreetStyle
• •Website Banner (Promoting Versatility): From street to chill: Nezy’s got you covered. 🔥 Effortless style that keeps up with your day. Discover versatile pieces made for real life. #NezyForAll #EverydayStyle #FashionThatFits
• •Email Subject Line (Sale Promotion): 💥 Heads Up! Your Fave Nezy Styles are ON SALE! 💥 Don't miss out!