Brand Tone

Trustworthy and transparent, but also apologetic, solution-oriented and proactive about solving customer issues.

Brand Values

• •Transparency
• •Customer Satisfaction
• •Integrity
• •Responsibility
• •Reliability

Best Practices

• •Acknowledge and address negative feedback directly and transparently.
• •Highlight positive aspects of the business, such as successful transactions or customer satisfaction.
• •Provide clear and accessible contact information for customer support.
• •Offer guarantees or assurances to build trust, such as refunds or secure payment options.
• •Showcase customer testimonials and reviews (genuine) to counter negative perceptions.

Social Perception

To shift from a perception of being untrustworthy (scams) to a perception of reliability, transparency, and commitment to customer satisfaction.

Copy Examples

• •We understand some customers have had negative experiences, and we are committed to resolving these issues.
• •We are actively working to improve our services and prevent future problems. Your feedback is important to us.
• •For any concerns or questions, please contact our customer support team directly.
• •We guarantee secure transactions and are ready to assist if you have problems with your order.
• •See what our satisfied customers are saying about their experiences with Medeiros Imports.