Brand Tone

The brand's tone is consistently sophisticated, aspirational, and worldly, speaking with the quiet confidence of an expert. The language is elegant and evocative, aiming to inspire rather than to hard-sell, remaining polished, professional, and accessible.

Brand Values

• •Quality and Design
• •Global Inspiration
• •Expertise and Authority
• •Empowerment
• •Sophistication

Best Practices

• •Lead with Story, Not with Sales: Frame product launches and marketing messages within a narrative. Talk about the inspiration (a city, a culture, a feeling) behind a collection to create an emotional connection that transcends the product itself.
• •Leverage the Founder's Expertise Subtly: Use the founder's authority in design and jewelry to build trust. Phrases like 'From the design desk of Mariana Penteado' or 'An expert's eye for quality' reinforce credibility without being overt.
• •Maintain a Polished and Elegant Lexicon: Use sophisticated and evocative language. Words like 'crafted,' 'curated,' 'silhouette,' 'effortless,' and 'timeless' align with the brand's high-end positioning better than common retail terms like 'on sale,' 'hot,' or 'new low price.'
• •Speak to the Customer's Identity: Address the 'globalized woman' directly in your copy. Use language that reflects her intelligence, taste, and lifestyle. Acknowledge her appreciation for travel, art, and quality.
• •Ensure Visual and Textual Harmony: Every piece of copy should match the high-quality, clean, and aspirational aesthetic of the brand's visuals. The tone of the text on Instagram, the website, and in emails must feel as refined as the photography. Consistency is key to building a powerful and memorable luxury brand.

Social Perception

As a High-End Fashion Brand: Customers and the public perceive lojamarianapenteado as a designer label offering quality clothing and accessories for a sophisticated clientele. Its presence on luxury resale markets confirms this positioning. As an Industry Authority: In the jewelry world, Mariana Penteado is recognized as an expert, consultant, and educator. This perception of expertise likely creates a halo effect, boosting the credibility and perceived quality of her fashion brand. The public sees a multi-talented designer and entrepreneur, not just a clothing store owner.

Copy Examples

• •The Goa Collection has arrived. Inspired by the vibrant energy of an Indian sunset and designed for the woman who carries the world within her. Each piece is a story, woven with purpose and elegance. Discover the collection through the link in our bio.
• •The 'Riviera' Dress is not just an item of clothing; it's a state of mind. Crafted from a feather-light silk blend that moves with you, its minimalist silhouette is a canvas for your personal style. Perfect for a gallery opening in the city or a late dinner by the coast. Effortless sophistication, designed for your life's best moments.
• •Dear [Customer Name], As a valued member of our community, I wanted to personally share the inspiration behind our latest jewelry edit. Each stone and metal was chosen to evoke a sense of timeless elegance —a principle that guides everything we do. Thank you for being part of our journey. With warmth, Mariana Penteado.
• •For the globalized woman. lojamarianapenteado was born from a passion for travel and an expertise in design. We create more than clothes; we create the wardrobe for your story. Shop timeless pieces, built with quality and inspired by the world.
• •Founded in 2013 by designer and jewelry expert Mariana Penteado, our brand is a celebration of global culture and refined design. From the intricate patterns of India to the effortless chic of European coasts, our collections are a tribute to the journeys that shape us. We believe in quality that endures and in style that tells a story.