Brand Tone

Approachable & Natural, Direct & Encouraging, Versatile

Brand Values

• •Natural ingredients
• •Effective solutions
• •Versatility
• •Gentle care
• •Customer engagement

Best Practices

• •Use Benefit-Driven Language: Focus on what the product does for the customer (e.g., suaviza manchas, hidrata muito a pele) rather than just listing features.
• •Maintain a clear and direct tone when addressing customer needs and product benefits.
• •Emphasize the natural and gentle qualities of the products, highlighting their safety and effectiveness.
• •Showcase the versatility of the products by illustrating their wide range of applications (skincare, health, pet care).
• •Continuously engage with customers on social media, promptly addressing their queries and sharing positive feedback.

Social Perception

Positive engagement and interest in the practical benefits of the products, such as skin improvement (hydration, anti-aging, blemish reduction) and natural healing properties.

Copy Examples

• •Embrace the gentle power of ozone for a healthier glow.
• •Our specially formulated ozonated oils can help soothe skin irritations and promote a healthy coat, all with gentle, natural ingredients.
• •Amenizar linhas de expressão com o poder do ozônio.
• •Suavizar manchas e hidratar a pele com nossos óleos naturais ozonizados.
• •100% natural oils for pet care.