Tono de Marca

Informative & Educational, Caring & Empathetic, Professional & Trustworthy, Innovative, Direct & Clear

Valores de Marca

• •Health & Wellbeing
• •Quality & Efficacy
• •Natural Ingredients & Safety
• •Innovation
• •Sustainability & Environmental Responsibility
• •Customer-Centricity
• •Social Responsibility

Mejores Prácticas

• •Prioritize Education and Information: Always aim to inform the customer about the product's benefits, ingredients, and how it addresses specific skin concerns. Use clear, accessible language, even when discussing scientific aspects.
• •Emphasize Care and Empathy: Acknowledge the customer's skin challenges and position Kayoah as a supportive partner in their journey to healthier skin. Use reassuring and understanding language.
• •Build Trust Through Transparency: Consistently mention key trust factors like natural ingredients, ANVISA approval, dermatological testing, and being free from harsh chemicals.
• •Highlight Innovation (Gently): When discussing new products or approaches (like the online skin assessment), frame it in terms of customer benefit and improved care, rather than just technical novelty.
• •Maintain Professionalism with Clarity: Ensure all copy is well-written, grammatically correct, and avoids overly casual slang or jargon that might undermine the brand's scientific and caring image. The goal is to be approachable yet authoritative.

Percepción Social

Positive for Efficacy, Seen as Specialized, Trusted due to Certifications, Growing Awareness, Limited but Positive Engagement

Ejemplos de Copy

• •Headline: Tired of Dry, Cracked Skin? Discover the Natural Relief Your Skin Deserves. Body: At Kayoah Brasil, we understand the discomfort of persistent skin issues. Our [Product Name] is expertly formulated with [Key Natural Ingredient 1] and [Key Natural Ingredient 2], dermatologically tested to provide deep hydration and promote your skin's natural restoration. Reclaim comfortable, healthy skin. Learn more. Call to Action: Shop Now & Feel the Kayoah Difference.
• •Headline: The Science of Gentle Care for Sensitive Skin. Body: Sensitive skin needs specialized attention. Kayoah's [Product Name], approved by ANVISA, combines the best of nature and science. Free from harsh chemicals, our formula with [Key Benefit like "soothing calendula"] works to calm irritation and strengthen your skin's natural barrier. Call to Action: Explore Our Sensitive Skin Solutions.
• •Headline: Vegan Skincare, Powerful Results. Kayoah's Commitment to You and the Planet. Body: Experience the efficacy of Kayoah's Vegan Line. Our [Vegan Product Name] is crafted with sustainably sourced, natural ingredients to [Specific Benefit, e.g., "gently exfoliate and renew"]. Kind to your skin, kind to the environment. Call to Action: Discover Our Vegan Collection.
• •Headline: Don't Let Skin Concerns Hold You Back. Kayoah Offers Targeted Solutions. Body: From the challenges of diabetic skin care to persistent hyperkeratosis, Kayoah provides innovative treatments designed for real results. Our [Product Name for Specific Issue] is developed with [Unique Selling Proposition, e.g., "a unique blend of natural reparative agents"] to restore skin health and confidence. Call to Action: Find Your Personalized Kayoah Treatment.
• •Headline: Recommended by Experts, Loved by You. The Kayoah Promise of Quality. Body: Kayoah Brasil is dedicated to providing high-technology dermo-cosmetic treatments. Our products, like the best-selling [Best-Selling Product Name], are developed based on extensive research and are ANVISA certified, ensuring safety and visible results for your skin's health. Call to Action: Read Our Customer Testimonials.