Brand Tone

Informative, Passionate, and Transactional

Brand Values

• •Dedication to the Hobby
• •Accessibility
• •Product as the Hero
• •Community Focus

Best Practices

• •Lead with Visuals, Support with Facts: Always use high-quality, detailed images or videos of the products as the centerpiece of any post or ad. The copy should then support the visual by providing specific, factual details (scale, material, features) that a collector would appreciate.
• •Speak the Collector's Language: Consistently use terminology that resonates with the target audience, such as "die-cast," "scale," "precision model," "authentic replica," and the specific names and model years of the cars.
• •Standardize Your Value Proposition: Make "Free Shipping" and "12x Payments" a consistent part of the messaging, especially near the call to action. This reinforces the brand's value of accessibility and removes barriers to purchase.
• •Foster Community in Communications: When writing social media captions, ask questions to encourage engagement (e.g., "Which model should we feature next?" or "What's the centerpiece of your collection?"). Respond to comments with the same passionate and informative tone.
• •Maintain a Clear Call to Action (CTA): Every piece of copy should guide the user toward a specific action. Use direct and uncluttered CTAs like "Shop the Collection," "Add to Garage," or "Claim Yours Now" to maintain a transactional yet engaging voice.

Social Perception

specialized and reliable source for die-cast model car collectors

Copy Examples

• •The Legend, in Your Hands. The 1:32 Audi RS6 Avant. Every line, every vent, every detail, perfectly captured. Built from die-cast metal with functioning lights and authentic engine sounds. This isn't just a model; it's a masterpiece for the true collector. Add it to your garage today.
• •Just Arrived: The Untamed Power of the BMW M4 Coupé. The wait is over. The iconic 1:32 scale BMW M4 Coupé has just pulled into our collection. Featuring opening doors, precision interior, and that aggressive stance you love. Limited stock available. Claim yours before it speeds away.
• •Your Dream Collection is Closer Than Ever. Why wait to own the cars you love? Get the stunning 1:32 scale miniatures you've been watching with Free Shipping anywhere in Brazil and payment in up to 12 installments. Start building your legacy today.
• •For the Collector Who Has Everything... Almost. Our "Mais Vendidos" (Best Sellers) collection features the models that are setting the standard. These are the most sought-after pieces, and they don't last long. Secure your favorite before it becomes just a memory. Explore the collection now.
• •Still Thinking About It? The 1:32 BMW M4 Coupé you were looking at is ready to ship. Complete your order now and enjoy free, fast shipping directly to your door. Don't let your next favorite model get away.