Tono de Marca

practical, reassuring, and accessible

Valores de Marca

• •Customer-Centricity & Trust
• •Accessibility & Affordability
• •Convenience
• •Security

Mejores Prácticas

• •Prioritize Clarity and Simplicity: Avoid jargon and overly complex language. The copy should be easy for anyone to understand, reflecting the brand's accessible nature. Focus on what the product does and how it benefits the customer.
• •Lead with Trust-Building Language: Consistently integrate phrases like "Secure Payment," "Tracked Shipping," and "Satisfaction Guaranteed" across all platforms—from the website header and footer to email campaigns and social media posts.
• •Focus on Tangible Benefits: Instead of just listing features, translate them into practical advantages for the customer. For example, instead of "12x payment," write "Pay in 12 comfortable installments." Instead of "fast shipping," mention "Receive it at your home with tracking."
• •Maintain a Helpful and Professional Customer Service Voice: The tone used in WhatsApp and email support should mirror the website's reassuring tone. Responses should be prompt, polite, and focused on resolving the customer's issue efficiently.
• •Be Consistent in Visuals and Text: Ensure that all marketing materials, from the website to any future social media, use a consistent visual style that complements the practical and accessible tone. Use clean, clear product images and straightforward graphics.

Percepción Social

Reliable, offering good value, and providing effective service, fostering overall positive customer trust.

Ejemplos de Copy

• •Why wait for a trend when you can have it now? ✨ This week's top-seller: the Portable Mini Air Conditioner is 21% OFF! Stay cool anywhere, with free shipping to all of Brazil. Shop now, relax tomorrow. #LojaDaki #WeeklyOffer #TrendingProducts
• •Shop with complete peace of mind. At Loja Daki, every purchase is protected by our 100% Satisfaction Guarantee. Don't love it? We'll refund your money. It's that simple.
• •Be the first to get your hands on our new Multifunctional Vegetable Slicer! Designed to make your life easier in the kitchen. Order today and enjoy the convenience of free delivery right to your doorstep. Your kitchen will thank you.
• •Tired of messy garlic presses? Our Stainless Steel Garlic Crusher is here to change the game. Ergonomically designed for an easy grip and effortless press. Plus, it's a breeze to clean. Add this essential tool to your cart and get back to enjoying your cooking.
• •Did you forget something? Your cart is waiting! Remember, every order at Loja Daki comes with Free Shipping and our satisfaction guarantee. Complete your purchase now and let us handle the rest. Your next favorite product is just a click away.