Brand Tone

Friendly and Approachable, Creative and Inspiring, Feminine and Playful, Passionate and Sincere

Brand Values

• •Creativity
• •Practicality & Functionality
• •Personalization
• •Joy and Well-being
• •Quality and Attention to Detail
• •Customer Connection

Best Practices

• •Embrace "Her" Voice: Consistently use warm, friendly, and slightly playful language. Address the audience directly using "you" and share from a collective "we" or the founder's "I" (Lu) where appropriate, to maintain the personal touch.
• •Highlight the "Made with Love" Aspect: Reinforce the passion and care that goes into the products. Mentioning details like manual assembly or the founder's journey can strengthen this.
• •Focus on Benefits Beyond Function: While products are practical, emphasize how they contribute to a more joyful, organized, inspired, or colorful life. Connect with the emotional benefits.
• •Visual Consistency is Key: Ensure that the visuals (photography, videography, graphics) across all platforms reflect the feminine, creative, and often colorful aesthetic of the brand. This supports the written tone.
• •Engage Authentically: Respond to comments and messages with the same friendly and helpful tone. Encourage user-generated content and celebrate the community, reinforcing the brand's value of connection.

Social Perception

Positive, Personal Touch, Reliable (with occasional issues), Community-Oriented

Copy Examples

• •✨ Get ready to dream, plan, and *create* your most colorful year yet! ✨ Our new [Planner Name] collection has arrived, filled with love, inspiration, and all the little details you adore. Let's make every day a masterpiece! Shop now via the link in bio! #LojaCriare #NewCollection #PlannerLove #OrganizeComAmor #MadeWithLove
• •💖 A Gift as Unique as They Are! Personalize a Little Piece of Joy from Loja Criare. Looking for that perfect, heartfelt gift? At Loja Criare, we believe in making every present special. Add a personal touch with custom initials or names on our bestselling [Product Type] and watch their face light up! Because the best gifts come straight from the heart (and our little studio!). [Link to personalized items]
• •Quick tip to make your [Activity, e.g., travel packing/journaling session] super cute *and* organized! Our [Product Name] is a game-changer. Practical, pretty, and ready for your next adventure (or cozy day in!). 😉 #LojaCriare #OrganizationHacks #CuteFinds #[RelevantProductHashtag]
• •Transform your desk into a happy space! 🌸✨ Discover adorable and functional stationery from Loja Criare to keep you inspired and organized. From pretty planners to chic pen holders, find everything you need to spark joy in your workday. #DeskGoals #StationeryAddict #LojaCriare #HomeOfficeInspo #CreativeLife
• •Loja Criare: Crafting Joy, One Detail at a Time. Explore our world of delightful stationery, personalized gifts, and planning essentials designed to make your days brighter. [Shop Now Button]