Brand Tone

Trustworthy, Value-driven, Convenient

Brand Values

• •Variety/Wide Selection
• •Value/Affordability
• •Convenience
• •Quality (implied)
• •Customer Service

Best Practices

• •Emphasize secure shopping, customer support, and fast shipping in all communications.
• •Highlight the variety of products offered and any ongoing deals or discounts.
• •Focus on the convenience of online shopping, including fast shipping and easy payment options.
• •Maintain a consistent tone across all platforms, adjusting for formality as needed but keeping the core values intact.
• •Incorporate emojis appropriately for each platform to add personality.

Social Perception

CasaNe wants to be perceived as a reliable and convenient online store that offers a wide variety of products at affordable prices, with a strong emphasis on customer security and satisfaction.

Copy Examples

• •"Quality and Variety in one Place!" Find everything you need at CasaNe.
• •Fast and Tracked Shipping: Get your order quickly and reliably, nationwide.
• •10% Discount for PIX Payments: Save even more when you pay with PIX!
• •100% Secure Shopping: Shop with confidence knowing your information is protected.
• •Customer Service Available: We're here to help Monday to Friday, 8 am to 6 pm.